Director of Marketing
Director of Marketing
Are You a Clever Duck? Take a gander at this post…
Accent Inns Inc. is a BC-based hospitality company that is different in a good way. Here, we LEAD WITH LOVE, and our number one metric is the happiness of our staff. Our 2026 Employee Survey showed that 96% of our employees are happy to work here, with a 100% participation rate.
We have two hotel chains: Accent Inns, where there is a rubber duck in every room, and Hotel Zed, where we rebel against the ordinary. Our latest venture is ROAR, our live-fire restaurant in Tofino, BC. We are searching for a Director of Marketing to join our flock of totally unique and fun-loving individuals to drive our business forward in the long term.
This role reports to the VP of Sales, Marketing & Revenue and is a key player in the organization, leading with love to develop and coach a team of 6 Marketing pros to drive brand awareness, demand generation and conversion across all channels.
Who We Are
Success attracts success and here you will be working with an extraordinary company. We are a force in the industry:
We have been named one of Canada’s Most Admired Corporate Cultures™ four years in a row.
We received the Tourism Industry Association of Canada’s Business of the Year award for our outstanding business growth.
We received the Employer of the Year award from Tourism Canada
We have doubled our revenue and tripled our profits in the last nine years.
Our owner and CEO, Mandy Farmer, was named Hotelier of the Year by Hotelier Magazine and RBC Women of Influence Entrepreneur of the Year.
Key to our success is living by our four Core Values every day:
Be Real
Have Fun
Make Everything Better
Have Each Other’s Backs
Benefits & Work Perks
We cover 100% of medical and dental premiums, PLUS you get free mental health benefits. We also have a bunch of Work Perks just for you:
Salary: $110,000 – $160,000
Free nights at any of our hotels + discounts for your friends & family.
Live your Best Life fund (we’ll help pay for courses that’ll make your life better, whether or not they’re related to your role with us)
Employee purchase program so you can get sweet deals on everything from electronics to linens.
Free nights at any of our hotels + discounts for your friends & family.
Leadership development and coaching programs.
3 weeks’ vacation and flexible sick leave.
And these are just a few!
What the Role is Quacked Up to Be
Reporting to our VP of Sales, Marketing & Revenue you will be our driving force for defining and executing strategic marketing plans. You will work closely with your marketing team to oversee integrated campaigns, brand stewardship and all communications. You will partner with the Wolfpack (this is what we call our Sales team), Revenue, Operations, Finance, and P&C to align Marketing initiatives with overall objectives. You will oversee campaign performance, measurement and reporting while fostering a culture of collaboration, learning and celebration.
In your first 3 months, you will…
Work closely with Rachel, our VP of Sales, Marketing & Revenue, to understand the current state of our Marketing programs and strategic vision
Meet your team of Marketing pros, spend time building relationships and having fun with your team to understand better who they are and what they need from you as a leader
Have dedicated time to learn and practice our Leading with Love philosophy and begin to have a deep understanding of how to lead at Accent Inns
Learn about our feedback, coaching, and mentor programs at Accent Inns and begin to use them with your teams
Meet 1-on-1 with your fellow directors and the regional managers to better understand their roles and departments, and learn how their teams have historically used Marketing initiatives and gather any feedback
Review competitor landscapes and guest feedback to gain an understanding of our guest profiles and needs
Start travelling to our various properties to get to know all three brands, their locations and their features
Run through all Marketing, Sales & Revenue programs and the current roadmap to identify our needs and priorities for the future
In your first 12 months, you will…
Have established a strong and trusting relationship with your team and developed career progression plans for each of them; setting priorities and delegating responsibilities to maximize impact and cross-skill development
Foster an inclusive, collaborative culture that encourages empowerment, experimentation, professional growth, and recognition
Have worked on defining the annual and multi-year marketing strategy tied to company goals
Have established strong relationships with your stakeholders (Wolfpack, Revenue, Operations, Finance, and P&C); to align campaigns with demand generation, awareness initiatives and customer programs
Have owned brand strategy, voice, visual identity, and positioning; ensuring consistent application across all touchpoints
Led ideation, planning, execution, and optimization of integrated campaigns across all channels
Overseen campaign timelines, creative briefs, activation plans, and go-to-market execution
Analyzed campaign performance and audience insights to drive continuous optimization and inform strategy; recommending next steps
Overseen external communications and PR strategy to raise visibility, credibility, and thought leadership
Worked closely with the Care Bears (our executive leadership team) on executive presentations, speeches and external messaging
Established regular reporting cadence for team, cross-functional stakeholders, and Care Bears to communicate progress and outcomes
This exciting role will be a key contributor to shaping and reinforcing our culture of collaboration, learning, and celebration. This role partners closely with multiple departments across all business functions and properties, shaping how our brands evolve at Accent Inns/Hotel Zed/ROAR. Communication, alignment and developing close relationships with key stakeholders will be key in ensuring the success of this role. You will spend 25% of your time travelling to our various locations throughout the year to have on-site presence.
What to expect
Application: We will do our best to review and respond to all applications.
First Interview 45 Min: You will meet with Laura Miles, our HRBP to discuss our culture, values, and the team in general.
Second Interview 60 Min: You will meet with Diane Portelance, our Director of Sales, and Greg Pohlod, our Director of Revenue, to discuss how the Marketing, Wolfpack and Revenue teams partner and work together.
Third Interview 60 Min in-person: You will meet with Rachel Johns, our VP of Marketing, Sales & Revenue, and Chris Baddeley, our Senior VP, to discuss strategy, project management, and translating company objectives into departmental projects.
Presidential Chat 30 Min: You will have a meeting with Rachel Johns, VP of Marketing, Revenue & Sales and Chris Campbell, our President (as schedule permits), to discuss your Marketing philosophy and learn more about the history of Accent Inns.
Offer: This is where we get to pop the champagne (or sparkling non-alcoholic apple cider) to celebrate joining our crew of Ducks ‘n Rebels!
Please visit our careers page to see more job opportunities.
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