New Hope Mills, located in Auburn, NY, and home to our well-known pancake mixes and our growing Store and Café, seeks a Marketing
Associate to join our team. This position will concentrate on planning, developing and coordinating advertising
policies and programs as well as produce collateral materials to drive purchases
of New Hope Mills products and the New Hope Mills Cafe. The Marketing Associate
will also contribute to the social media strategy and tactical execution as
well as develop press releases and serve to facilitate public relations
activities. In addition, the Marketing Associate
will also ensure that public media and content is current and relevant. We offer a family friendly environment, excellent pay and benefits. to include health, vision, 401 K, PTO. EOE
Essential Duties (may not be all inclusive):
and organize information to plan marketing campaigns
and prepare advertising and promotional material to increase sales of products
and/or services, work with customers, company officials, sales department(s)
and advertising agencies
press releases and serve to facilitate public relations activities such as POS,
posters, sales sheets, contests, sweepstakes, coupons, or giveaways.
layouts and advertising copy, online copy, sales materials, edit scripts, audio
and video, as well as other promotional material for adherence to
with Social Media strategy as well as execute Social Media tactics
• Strong sense of design
with on-site events in the café, as well as off-site events on a consistent
efforts with distributors and key accounts
internally and externally to discuss topics such as contracts, selection of
advertising media, or product to be advertised
and negotiate advertising and sales contracts
newsletters, trade journals and professional literature to stay informed on
trends, innovations, and changes that affect media planning
publications to learn about conventions and social functions and to organize
prospect files for promotional purposes
program budgets and expenses and campaign response rates to evaluate each
campaign based on program objectives and industry norms
in the development and management of budgets and the planning calendar
and analyze sales promotion results to determine cost effectiveness of
in development of website and assist in setting up or optimizing analytics
tools for tracking visitors' behaviors to company or client websites.
with web, multimedia, or art design staffs to create multimedia Web sites or
other internet content that conforms to brand and company visual format.
• Other duties as assigned
Ability to work in an office
Ability to perform problem solving and
use deductive reasoning.
Ability to coordinate between many
different people, companies and timing schedules.
Maintain integrity of highly
- Intuitive sense of current social media landscape
Perform tasks that will result in
contact with some food allergens. (Company will advise)
AA diploma required; Bachelors diploma preferred in Marketing or other related field.
Demonstrate commitment to company
values, policies and procedures.
Regularly required to sit, stand, walk,
bend, push, pull, and lift objects of up to 30 lbs.
Ability to work well with colleagues
& customers in a professional & organized manner.
Organization and follow-up skills.
Effective project management skills and
sound understanding of marketing principles.
Proficient in Microsoft Office, Adobe
Photoshop and Adobe InDesign