Marketing Communications Specialist

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ECO Canada is the steward for the Canadian environmental workforce across all industries. From job creation and wage funding, to training and labour market research – we champion the end-to-end career of an environmental professional. We work with the federal, provincial, and municipal governments in all Canadian regions to support economic growth and environmental stewardship as best practice.

When you work at ECO Canada, you are supporting the growth of an abundant environmental workforce. Along with competitive benefits and compensation, we provide the opportunity to work alongside a dynamic team that values collaboration, high performance and, of course, celebrating our successes! We believe that rewarding, meaningful work should be part of every step of the career journey.


Job Description

ECO Canada is looking for an eloquent, creative, dynamic and forward-thinking individual to join the marketing team. Reporting to Team Lead, Marketing Communications the successful candidate will be a creative generalist with experience in marketing, communications, content development, social media and digital advertising.

The role requires taking a proactive approach to content generation and ensuring all product and brand communications are cohesive and effective at engaging with ECO Canada’s diverse audiences. The role also required working closely with key stakeholders in other departments to achieve highly effective and measurable marketing campaigns.

While each member of the team has individual responsibilities, ECO takes a team-based approach. Everyone is encouraged to take ownership of his/her ideas and to see them through to completion, while in collaboration with key influencers.


Responsibilities

Content Development & Copywriting

  • Work closely with subject matter experts and product specialists to develop & design demand generation content. Content includes, but is not limited to product sell sheets, assets for social media/web, website copy, nurture emails, blog posts, whitepapers, eBooks, press releases, brochures and ad placement copy.
  • Research industry publications and competitors to better understand the environmental workforce landscape look for cross-promotional opportunities.
  • Stay current with best practices on marketing communications and apply knowledge to impact campaign tactics.

Email Marketing

  • Set up automated drip nurturing campaigns, send newsletter blasts, announcements and offers that generate positive engagement and facilitate business development discussions.
  • Implement a testing framework that addresses continuous improvement criteria in terms of customer segmentation, personalization, layout, calls to action, headlines and eBlast scheduling.
  • Maintain, grow subscriber and customer database including monitoring of behavioural and profile scoring, CASL requirements and activity tagging.
  • Develop audience segments and assist with list management.

Website Optimization

  • Optimize and create website and landing page content based on relevant and current search engine optimization best practices.
  • Leverage user experience fundamentals to develop page content that minimizes visitor barriers and entices action-oriented engagement such as new subscribers or product leads.
  • Execute minor website development changes through the WordPress CMS.

Program Development Support

  • Develop creative marketing campaigns to fill program funnels, drive applications and qualify marketing leads while assisting with customer conversions.
  • Assist product specialists with execution of in-person events and tradeshows including promotion, collateral development, and message syndication.
  • Other special project assistance may be required.

Reporting

  • Maintain dashboard of marketing campaigns including promotions across email, Google Ads, industry publications, newswire platforms, company website, LinkedIn, Facebook or other relevant online platforms.
  • Regular measurement of ROI and other metrics regarding product message syndication.


Required Skills

  • Impeccable written and oral communication
  • Knowledge of SEO, UX and conversion path best practices
  • Able to develop a strong “story” for effective positioning
  • A proven track record in integrated communications and creating customer journeys
  • Proven experience in executing, optimizing and tracking marketing campaigns
  • Strong organization and planning skills
  • Strong initiative and ability to work in a self-directed environment
  • Able to measure success metrics and identify trends
  • Creative and strategic thinker
  • Able to manage multiple projects within tight deadlines
  • Experience in an agency setting an asset
  • Experience designing assets using Adobe InDesign and Illustrator
  • Experience in the environmental or human resources industry an asset
  • A knowledge of client/vendor management and sales process is an asset

 

Qualifications

  • Bachelor’s Degree related to Marketing or Public Relations is preferred
  • Minimum 3+ years of experience as a digital content and communications professional
  • MUST have experience working with CRM such as Salesforce, MS Dynamics or other Martech platforms
  • Familiar with a range of digital platforms including Google Ads, Google Analytics, Facebook & LinkedIn ads managers, Email marketing e.g. Mailchimp/Act-on/Hubspot, website CMS e.g. WordPress, and all social media platforms.
  • Experience designing in Canva or Adobe suite strongly preferred
  • Experience developing Whitepapers and E-books and other lead generation tools is an asset
  • High level of proficiency in Microsoft Office
  • Bilingual in English and French will be considered an asset

 

This role is a full-time position, with a three-month probationary period upon start date and the opportunity for a hybrid work arrangement (minimum 3 days per week at the Calgary office and the option to work remotely for the remaining 2).

All applicants must provide current and relevant writing samples that illustrate the ability to create compelling digital copy.

If you feel you are the perfect fit for this position and are looking to join a company culture that is fun, flexible, and defined by our collective drive for success, please apply now through our website. Please upload your resume and cover letter as one PDF file. Applicants who do not include a cover letter will not be considered.

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