ECO Canada is the steward for the Canadian environmental workforce
across all industries. From job creation and wage funding, to training and
labour market research – we champion the end-to-end career of an environmental
professional. We work with the federal, provincial, and municipal governments
in all Canadian regions to support economic growth and environmental
stewardship as best practice.
When you work at
ECO Canada, you are supporting the growth of an abundant environmental
workforce. Along with competitive benefits and compensation, we provide the
opportunity to work alongside a dynamic team that values collaboration, high
performance and, of course, celebrating our successes! We believe that
rewarding, meaningful work should be part of every step of the career journey.
ECO Canada is looking for an eloquent,
creative, dynamic and forward-thinking individual to join the marketing team.
Reporting to Team Lead, Marketing Communications the successful candidate will be
a creative generalist with experience in marketing, communications, content
development, social media and digital advertising.
The role requires taking a proactive
approach to content generation and ensuring all product and brand
communications are cohesive and effective at engaging with ECO Canada’s diverse
audiences. The role also required working closely with key stakeholders in
other departments to achieve highly effective and measurable marketing
While each member of the team has individual
responsibilities, ECO takes a team-based approach. Everyone is encouraged to
take ownership of his/her ideas and to see them through to completion, while in
collaboration with key influencers.
Development & Copywriting
- Work closely with subject
matter experts and product specialists to develop & design demand
generation content. Content includes, but is not limited to product sell
sheets, assets for social media/web, website copy, nurture emails, blog posts,
whitepapers, eBooks, press releases, brochures and ad placement copy.
- Research industry publications
and competitors to better understand the environmental workforce landscape look
for cross-promotional opportunities.
- Stay current with best practices
on marketing communications and apply knowledge to impact campaign tactics.
- Set up automated drip nurturing
campaigns, send newsletter blasts, announcements and offers that generate
positive engagement and facilitate business development discussions.
- Implement a testing framework
that addresses continuous improvement criteria in terms of customer
segmentation, personalization, layout, calls to action, headlines and eBlast
- Maintain, grow subscriber and
customer database including monitoring of behavioural and profile scoring, CASL
requirements and activity tagging.
- Develop audience segments and assist
with list management.
- Optimize and create website and
landing page content based on relevant and current search engine optimization
- Leverage user experience
fundamentals to develop page content that minimizes visitor barriers and
entices action-oriented engagement such as new subscribers or product leads.
- Execute minor website development
changes through the WordPress CMS.
- Develop creative marketing
campaigns to fill program funnels, drive applications and qualify marketing
leads while assisting with customer conversions.
- Assist product specialists with
execution of in-person events and tradeshows including promotion, collateral
development, and message syndication.
- Other special project
assistance may be required.
- Maintain dashboard of marketing
campaigns including promotions across email, Google Ads, industry publications,
newswire platforms, company website, LinkedIn, Facebook or other relevant
- Regular measurement of ROI and
other metrics regarding product message syndication.
- Impeccable written and oral
- Knowledge of SEO, UX and
conversion path best practices
- Able to develop a strong
“story” for effective positioning
- A proven track record in
integrated communications and creating customer journeys
- Proven experience in executing,
optimizing and tracking marketing campaigns
- Strong organization and
- Strong initiative and ability
to work in a self-directed environment
- Able to measure success metrics
and identify trends
- Creative and strategic thinker
- Able to manage multiple projects
within tight deadlines
- Experience in an agency setting
- Experience designing assets
using Adobe InDesign and Illustrator
- Experience in the environmental
or human resources industry an asset
- A knowledge of client/vendor
management and sales process is an asset
- Bachelor’s Degree related to
Marketing or Public Relations is preferred
- Minimum 3+ years of experience
as a digital content and communications professional
- MUST have experience working
with CRM such as Salesforce, MS Dynamics or other Martech platforms
- Familiar with a range of
digital platforms including Google Ads, Google Analytics, Facebook &
LinkedIn ads managers, Email marketing e.g. Mailchimp/Act-on/Hubspot, website
CMS e.g. WordPress, and all social media platforms.
- Experience designing in Canva or
Adobe suite strongly preferred
- Experience developing
Whitepapers and E-books and other lead generation tools is an asset
- High level of proficiency in
- Bilingual in English and French
will be considered an asset
role is a full-time position, with a three-month probationary period upon start
date and the opportunity for a hybrid work arrangement
(minimum 3 days per week at the Calgary office and the option to work remotely
for the remaining 2).
All applicants must provide current and
relevant writing samples that illustrate the ability to create compelling
If you feel you are the perfect fit for this
position and are looking to join a company culture that is fun, flexible, and
defined by our collective drive for success, please apply now through our
upload your resume and cover letter as one PDF file. Applicants who
do not include a cover letter will not be considered.