The Director of Influencer Marketing is responsible for leading overall influencer strategy, campaign and influencer team management along with influencer network development for August United. This position also plays an integral role in client relationship building and driving growth in existing client business.
You will be highly attuned to the influencer marketing space, where it has been, where it is now and you will have strategic thoughts on where it is going next. You will be responsible for leading the charge on setting industry-leading influencer marketing strategies for challenger brands across the globe. This means you are a creative thinker, an incredible presenter, and a dynamic relationship builder. You will have deep experience in all aspects of influencer marketing including creative campaign and program ideation, client-facing presentation deck creation, data-driven influencer identification, time-honed negotiation skills with creators, vendors, and talent managers, disclosure compliance, in-person experiential event execution, story-driven report building and overall client relationship skills. You likely have experience with various influencer management tools and a deep experience in understanding marketing analytics and KPI’s.
You have a passion for the influencer marketing space, love building and maintaining relationships with key creators, managers and platform representatives. You understand how to turn those relationships into successful activations that drive influencer, content, experiential and social outcomes for our client base.
Our selected candidate will play a major role in the next phase of client and team growth in our organization. As such, you will bring both a proven background as well as an excitement for leading and growing highly productive teams. The role comes with a high level of autonomy and will be responsible for leading the strategic growth of our influencer marketing team.
Think you might be a good fit? Here are a few key things to know:
Key Competencies Include:
Experience in leading both small and large-scale influencer activations from strategy through execution
Experience in building strong client relationships that drive business growth.
Acutely aware of cultural and social platform nuances, payment and procurement policies, and management logistics
Experience in influencer talent social analytics related to selection and evaluation
Strong negotiation skills
Strong writing skills and the ability to create social playbooks for clients and Influencers
Experience buying/managing talent/content in the digital space and interacting with brands, agencies, MCNs, influencers
Strong relationships with top influencers, talent representation, and digital/social networks
Relevant experience across key social media properties including, but not limited to, Instagram, YouTube, Facebook, TikTok, Snapchat, Twitter, YouTube, Pinterest, Reddit, Twitch, blogs, etc.
Experience in digital marketing, public relations and/or influencer talent management
Content distribution expertise spanning owned, earned, and paid digital channels
An understanding of key analytics tools (i.e. Facebook Insights, YouTube Analytics)
An ability to juggle scope and resources to meet deadlines consistently
Analytical and problem-solving skills
Strong interpersonal, verbal, and written communication skills
Experience managing a diverse team
Key Responsibilities Include:
Helps lead influencer marketing thought and strategy for the agency, including staying on top of influencer marketing trends and major industry shifts
Provides management oversight and support to influencer relationship team of managers and coordinators
Leads key influencer negotiations and...
Reviews and analyzes influencer marketing team performance against objectives and provides weekly guidance and analysis to senior leadership
Is obsessive about finding unique way to utilize influencer marketing and emerging channels to solve marketing challenges effectively
Lives into the values of August United.
This position requires management oversight of influencer relationship management team members.
This position requires travel up to 25%, mostly domestic. Out-of-state and overnight travel is occasionally expected.
Bachelor’s degree in Business, Marketing or related field.
5+ years digital marketing agency experience
3+ years management experience
3+ years of proven influencer marketing experience.
5+ years management experience, particularly leading digital marketing teams
If this sounds like a fit, we can’t wait to meet you and Be Awesome together.
About August United
August United is on a crusade to Rid the World of Boring Marketing. We approach life the August United Way. This means we combine a rebel attitude with empathy for our clients, we live life with authenticity with audacity, and most of all, we boldly approach every client partnership with creativity… and we have a blast while we’re at it! We believe the best stories are told by uniting impressive brands with impressive people. If you’re ready to start your journey with the top influencer marketing agency in the Southwest, we’re ready to “Be Awesome” with you.