Sales Representative – New Orleans

Overall Purpose:

Dixie Brewery began in New Orleans in 1907. For the better part of the 20th century, Dixie Beer was a quintessential part of New Orleans culture and history.  Dixie is back! Under new ownership and with a state-of-art production 100-bbl Huppmann brewery, Dixie is reinforcing its sales capabilities with the addition of Sales Representative, with a territory of downtown New Orleans/the CBD. This role will report directly to Dixie’s New Orleans Sales Manager(s).


·         Solicit to on and off premise accounts within assigned territory

·         Grow Dixie’s PODs and sales within retail (on- and off-premise)

·         Expand Dixie’s customer base and increase placements

·         Develop and execute on- and off- premise account strategies, as well as programming, in accordance with the overall sales strategy of Dixie Beer

·         Develop in-depth competitive market knowledge and intelligence to create unique opportunities for Dixie placements and programs.

·         Plan out, execute, and follow-up on KPIs assigned both internally and by our wholesaler

·         Conduct on and off premise activations on a weekly basis, quantity to be assigned by New Orleans Sales Manager

·         Take part in beer festivals, trade shows, and industry events within assigned territory on an as-needed basis


·         Based in the New Orleans Area

·         Sales Experience

·         Be a trusted resource for distributor personnel and their sales team(s)

·         Ability to work nights and weekends as needed

·         1+ years of sales experience in a beer/wine and spirits/distributor environment

·         Have a valid driver’s license and reliable source of transportation

·         Have excellent organization and communication skills

·         Have physical ability to lift and move cases of beer frequently

·         Have ability to maintain professionalism during and after the consumption of alcohol

·         Comfortable with public speaking and possess excellent presentation skills

·         Bachelor’s Degree

·         Professional demeanor and superb organizational skills

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