Graphic Design & Marketing Coordinator

Job Summary:

The Graphic Design & Marketing Coordinator at Doffo Winery supports the marketing and sales teams by

executing campaigns, brand design, managing social media, and creating compelling content that drives

brand awareness and increases sales. This role is responsible for organizing and aligning all

marketing efforts to ensure consistent, effective promotion across all channels.

As part of the Doffo team, the Marketing Coordinator plays a key role in growing the brand

and sharing the story of our family-owned winery, products, and experiences with the

world.

This is more than a job-it's a chance to shape the look and feel of a legacy brand rooted in wine, art, and moto.

Key Result Areas:

● Graphic Design & Creative Development

● Content Creation & Writing

● Analytical Thinking & Campaign Reporting

● Social Media Strategy & Execution

● Project Management & Timely Delivery

● Business Growth & Increased Sales

Responsibilities:

Communication & Collaboration

● Serve as a liaison between internal teams and external agencies to ensure brand

consistency and timely delivery of marketing materials

● Clearly communicate marketing strategies, campaign goals, and timelines to team

members

● Provide direction and updates on creative needs and project progress

Graphic Design & Content Creation

● High degree of creativity and innovation to develop unique, effective marketing

strategies. Takes initiative to contribute creative ideas and enhance brand

storytelling

● Design visual assets for campaigns, events, and digital platforms in line with brand

guidelines

● Ensure all content maintains consistent messaging across digital and print platforms

and customer touchpoints

● Create promotional materials for both digital and print, including flyers,

advertisements, and wine club inserts

● Develop and schedule organic social content for Doffo Winery and MotoDoffo,

including video, graphics, images, and captions across all platforms

● Assist in event-related media development, ensuring cohesive branding across all

promotional materials

● Resize and adapt existing creative assets for different formats while preserving brand

integrity

● Proofread and edit content to ensure clarity, accuracy, and tone alignment

● Coordinate with vendors for outsourced creative services such as printing

● Other design & creative projects as requested

Strategic Planning & Analytics

● Support the development and execution of marketing strategies and campaign plans

that align with sales and brand goals

● Analyze marketing metrics and report on performance to inform data-driven

decisions

● Collaborate with the sales and wine club teams to align promotions with customer

engagement goals

Professional Development

● Participate in ongoing training and mentorship in branding, digital marketing, and

design

● Stay current on industry tools, trends, and best practices

● Pursue certifications or continued learning opportunities as needed

Job Requirements:

● Excellent written and verbal communication skills

● Strong grammar and proofreading abilities

● High degree of creativity and innovation to develop unique, effective marketing

strategies and assets

● Project management experience and time-management skills for juggling numerous

time-sensitive projects

● Familiarity with multi-channel marketing, including social, print, email, and digital

● Analytical mindset with ability to assess and report on campaign effectiveness

● Proficient in tools such as Mailchimp, Adobe Creative Suite, Canva, Google Analytics,

Microsoft 365, and Dropbox

● Comfortable using or learning DSLR/mirrorless cameras, lighting, and audio

equipment