Social Media & Event Specialist

The Latino Economic Development Corporation (LEDC) is a nonprofit organization committed to empowering entrepreneurs and small business owners by providing access to capital, training, technical assistance, and advocacy. We support and promote micro businesses to foster inclusive economic growth and community development. 

Summary

The Social Media & Event Specialist is a grant funded position from 9/1/25 – 3/30/26 responsible for leading LEDC's digital communications strategy with a strong focus on promoting the organization, its programs, and the diverse businesses it supports. The selected individual will manage all social media platforms, create dynamic content, and implement campaigns that increase visibility, engagement, and impact.

Duties and Responsibilities

·         Develop and implement a comprehensive social media strategy aligned with LEDC's mission and goals.

·         Manage and regularly update LEDC's presence on platforms such as Facebook, Instagram, LinkedIn, YouTube, X (Twitter), and website.

·         Create and curate compelling content (text, images, video) that highlights LEDC's services, events, success stories, and client businesses.

·         Work closely with LEDC-supported businesses to feature them on social channels and help amplify their reach.

·         Collaborate with staff to promote events, workshops, funding opportunities, and community initiatives.

·         Analyze social media performance metrics and adjust strategies to optimize engagement and growth.

·         Stay up to date with digital trends and best practices relevant to nonprofit, economic development, and multicultural communities.

·         Support storytelling efforts by capturing photos and video at events, business visits, and community programs.

·         Maintain a content calendar to ensure timely and coordinated messaging across channels.

·         Plan and promote events.

·         Draft press releases and distribute upon approval.

·         Other duties as assigned by Director of LEDC.

Qualifications

·         Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field preferred.

·         Minimum of 2-3 years of professional experience in social media management or digital marketing.

·         Strong understanding of social media platforms, trends, and analytics tools.

·         Bilingual (English/Spanish) strongly preferred.

·         Excellent writing, editing, and visual storytelling skills.

·         Experience with content creation tools such as Canva, Adobe Creative Suite, and video editing software is a plus.

·         Passion for community development, entrepreneurship, and Latino culture.

·         Self-motivated, creative, and capable of working both independently and collaboratively.