Senior Marketing Manager

Do you want to be part of an organization with an ambitious plan to support the transition to net zero by 2050 and help build a thriving, resilient future for Nova Scotians? Then you belong here!  

 The opportunity:

 Reporting directly to the Vice President of Customer Experience and Marketing, the Senior Marketing Manager will play a pivotal role in evolving our customer experience ecosystem, shaping the evolution of our brands, and providing leadership in developing strong data-driven/metrics-focused and customer-first marketing strategies at E1. The incumbent will lead a team of marketers developing and implementing 360-degree strategic marketing plans through a connected ecosystem that delivers across the customer journey to drive energy savings. This role requires a seasoned professional with a proven track record of leading teams, ownership of brand equity, and the ability to shape and drive customer-focused, data-driven strategies resulting in program conversion and loyalty.

·        Responsible for leading a team of marketers in developing and delivering marketing strategies for Efficiency Nova Scotia programs and services and corporate marketing initiatives aligned with organizational goals and objectives.

·        Develop strong relationships and collaboration across cross-functional business areas to strengthen strategies and plans for delivering against the corporate scorecard and work plans.

·        Work closely with the Omnichannel Marketing Manager to develop a connected ecosystem orchestrating personalized journeys and experiences across channels.

·        Along with the Omnichannel Marketing Manager, deliver a roadmap and execute the development of an omnichannel attribution and customer lifetime value measurement framework

·        Establish key metrics to track the healthiness of strategy and channel performance, oversee budget increasing marketing effectiveness/efficiency and ROI, and ensure ongoing measurement/reporting and optimization on a minimum monthly basis.

·        Responsible for leading the annual planning process, supported by Omnichannel Marketing Manager and agencies.

·        Oversee agency relationships (creative, media, other)

·        Brand steward ensures consistent brand voice and guidelines across all content and channels.  This includes tracking, measuring, and evolving (as necessary) to deliver growth in brand equity in the market.

·        Lead and grow a team of marketing professionals to deliver expertise-driven marketing strategy services, internally and externally (e.g. Funders)

·        As a member of the Management Committee, coordinating the monthly reporting, narrative development, VP-briefings, and preparation of special-topic presentations.

·        Enhance adoption of new ways of working /marketing process to enable the team to deliver on time, on budget, and on metric

Identify areas of opportunity to conduct and leverage research and customer insights to drive program participation, identify trends and opportunities, and positively impact the customer experience. 

·        Perform any other duties as required from time to time.

What Will Help You Succeed?

• Post-Secondary Degree in Marketing, Business Administration, or a related field. An equivalent combination of lived experience may be considered.

·        Minimum of 15 years of experience in marketing leadership, with a focus on:

• •  growing and leading teams
  • customer-first, omnichannel strategies
  •  CRM/data-driven strategic development and execution.
• Passion for customers by placing them at the core of all marketing, design, and decision-making processes
• Strong creative aptitude
• B2C Brand or product management experience preferred
• Experience leading B2B and B2C marketing strategy
• Proven experience in developing marketing measurement frameworks and execution, including brand health, paid media, attribution, customer lifetime value
• Martech experience is an asset
• Proven track record of successfully leading and managing marketing teams.
•  Strong analytical skills and the ability to interpret data to drive decision-making.
• Highly motivated to take on new opportunities and challenges.
•  Proficient with all MS Office applications (including Teams).
• Excellent interpersonal, verbal, and written communication skills.
• Possess effective client service skills and a collaborative mindset.
•  Must be a proactive self-starter and problem-solver.

What to expect in your first several weeks on the job:

In the first week, expect to:

•          Meet with the Vice President of Customer Experience and Marketing, other Executive Leadership Team members, and key colleagues across EfficiencyOne.
•           Get acquainted with EfficiencyOne's culture, operational practices, and procedures.
•           Familiarize yourself with your new work environment and the tools/resources needed to succeed.
•           Meet with marketing team colleagues and agency partners to discuss 2025 strategies and North Star Vision.

In the first month, expect to:

•         Connect with leaders and teams across the organization to gain insight into program and organizational priorities
•         Deepen your understanding of EfficiencyOne's immediate and long-term strategic objectives.
•         Review the 2025 work plans, budget, and marketing processes to identify areas for quick wins and potential longer-term opportunities.
•         Develop a plan outlining key priorities and milestones for your first 90 days.
•         Familiarize yourself with Demand Side Management and annual planning/priorities for 2026.
•         Draft individual goals and performance expectations to discuss with your manager.

In the first three months, expect to:

• Build strong relationships with internal stakeholders, external partners, and cross-functional teams.
•           Begin delivering on key ‘quick wins’ and develop a roadmap for any medium to longer-term priorities.
•         Take the day-to-day lead of the Marketing team, ensuring alignment with EfficiencyOne's overall strategic vision.