Sales Manager

Job Summary:
The Sales Manager is responsible for driving revenue growth by developing and implementing strategic sales initiatives to attract and retain clients. This role involves managing client relationships, identifying new business opportunities, and ensuring that the hotel's sales goals are met. The Sales Manager plays a key role in building the hotel’s brand presence and achieving financial targets through effective sales strategies and exceptional customer service.

Key Responsibilities

1. Sales Strategy and Planning

• Develop and execute strategic sales plans to achieve revenue targets and maximize market share.
• Identify and pursue new business opportunities, including corporate accounts, group bookings, and special events.
• Analyze market trends, competitor activity, and client needs to adjust sales strategies and capitalize on opportunities.
• Collaborate with the marketing team to create promotional materials, campaigns, and offers that drive bookings and increase visibility.

• Build and maintain strong relationships with key clients, including corporate clients, travel agents, and event planners.
• Conduct sales presentations, site visits, and negotiations to secure new contracts and business opportunities.
• Address client inquiries, resolve issues, and ensure high levels of satisfaction to foster long-term partnerships.
• Follow up with clients post-event or stay to ensure satisfaction and encourage repeat business.

• Monitor and evaluate sales performance against targets, identifying areas for improvement and implementing corrective actions as needed.
• Prepare regular sales reports and forecasts for management review, detailing sales activities, revenue performance, and market insights.
• Track and analyze sales metrics, including lead generation, conversion rates, and client feedback, to assess the effectiveness of sales strategies.

• Collaborate with other hotel departments, including front desk, catering, and operations, to ensure a seamless guest experience and successful event execution.
• Provide guidance and support to junior sales staff or sales coordinators, offering training and mentorship as needed.
• Participate in sales meetings and contribute to the development of team goals and strategies. 

5. Market Research and Networking

• Conduct market research to stay informed about industry trends, competitor activities, and emerging opportunities.
• Attending industry events, trade shows, and networking functions to build relationships and promote the hotel’s services.
• Develop partnerships with local businesses, organizations, and influencers to enhance the hotel's visibility and reputation in the market.

• Ensure that all sales activities are conducted with a focus on delivering exceptional customer service and enhancing the guest experience.
• Address and resolve any client concerns or complaints promptly and professionally, ensuring client satisfaction and loyalty.

Other duties as assigned to meet the needs of the property.

Qualifications:

• Bachelor’s degree in hospitality management, business administration, marketing, or a related field.
• Proven experience in a sales role within the hospitality industry, with a strong track record of achieving sales targets and driving revenue growth.
• Excellent communication, negotiation, and presentation skills, with the ability to build and maintain relationships with clients and stakeholders.
• Strong analytical and problem-solving skills, with the ability to develop and implement effective sales strategies.
• Proficiency in sales and CRM software, along with Microsoft Office Suite.
• Ability to work independently and manage multiple tasks in a fast-paced environment.

Working Conditions:

• Flexible working hours, including evenings and weekends as required by client schedules and events.
• Ability to travel locally or regionally to meet with clients and attend industry events.
• Occasional lifting of promotional materials or event supplies (up to 30 lbs.).

Benefits:

• Competitive salary and performance-based incentives.
• Employee discounts on hotel stays and services.
• Opportunities for professional development and career advancement within the hotel.

The statements in this job description are intended to represent key duties and the level of work being performed. They are not intended to be ALL responsibilities of the job.

Crossroads Hospitality, LLC and its affiliates are Equal Opportunity/Affirmative Action Employers, and encourages women, minorities, individuals with disabilities, and protected veterans to apply.