E-commerce Digital Marketing Manager

Reports to

President of Hotel Management

Are You The One?

Are you passionate about digital marketing and driving growth in the e-commerce space? Do you have a knack for crafting innovative strategies that captivate audiences and generate results? If you have 3 to 5 years of experience, we’re looking for someone just like you to join our team as an E-commerce Digital Marketing Specialist! Position will be based out of Addison, Texas or Irvine, California. 

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive online sales and achieve revenue targets.
• Manage and optimize digital advertising campaigns across multiple channels, including but not limited to Google Ads, Facebook Ads, Instagram Ads, and other relevant platforms.
• Conduct thorough keyword research and analysis to identify opportunities for SEO optimization and enhance organic search visibility.
• Collaborate with the creative team to develop compelling and engaging content for digital marketing campaigns, including ad copy, graphics, and multimedia assets.
• Utilize data analytics tools to track, measure, and analyze campaign performance, identifying key insights and areas for improvement.
• Monitor e-commerce website performance and user experience, implementing enhancements to optimize conversion rates and customer retention.
• Work with Extranet Brand and Booking Channel Market Managers to optimize web presence across platforms.
• Stay abreast of industry trends, best practices, and emerging technologies in e-commerce and digital marketing, providing recommendations for continuous improvement.
• Collaborate cross-functionally with internal teams, including product management, sales, and customer service, to align digital marketing efforts with overall business objectives.
• Conduct competitive analysis to identify strengths, weaknesses, and opportunities within the market landscape, informing strategic decision-making.
• Provide regular reports and updates on digital marketing performance, highlighting key metrics, trends, and actionable insights to stakeholders.
• Work with hotel and corporate teams to support external marketing efforts.

The ideal candidate will be:

• Passionate: Someone who is deeply passionate about digital marketing and the e-commerce industry, with a genuine enthusiasm for driving growth and achieving results.
• Innovative: A creative thinker who can generate fresh ideas and develop innovative strategies to stay ahead of the competition and capture the attention of our target audience.
• Analytical: A data-driven individual who can analyze complex data sets, draw actionable insights, and make informed decisions to optimize campaign performance and ROI.
• Collaborative: A team player who can collaborate effectively with cross-functional teams, including creative, product management, sales, and customer service, to align digital marketing efforts with overall business objectives.
• Adaptable: Someone who thrives in a fast-paced, dynamic environment and can adapt quickly to changing priorities and market trends.
• Detail-Oriented: A meticulous individual who pays close attention to detail and ensures that all digital marketing campaigns are executed flawlessly, from conception to implementation.
• Results-Driven: A proactive and results-oriented professional who is driven by a desire to achieve measurable outcomes and exceed performance targets.
• Continuous Learner: Someone who has a thirst for knowledge and is committed to staying up-to-date with the latest trends, technologies, and best practices in digital marketing and e-commerce.
• Customer-Centric: A customer-focused individual who understands the needs and preferences of our target audience and can tailor digital marketing strategies to deliver a personalized and engaging experience.
• Ethical: A person of integrity who conducts themselves with honesty, transparency, and ethical standards in all aspects of their work.

What are we looking for?

To fulfill this role successfully, you must possess the following minimum qualifications and experience:

• Bachelor’s degree in Marketing, Business Administration, or related field.
  
• 3-5 years of proven experience in digital marketing, with a focus on e-commerce.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and Instagram Ads.
• Strong analytical skills with the ability to interpret data and metrics.
• Excellent written and verbal communication skills.
• Demonstrated experience in SEO, SEM, email marketing, and other digital marketing channels.
• Familiarity with e-commerce platforms and content management systems.
• Creative thinking and problem-solving abilities.
• Strong project management skills with the ability to manage multiple tasks and deadlines simultaneously.

Performance Standards

Performance shall be measured by the achievement of the:

• Revenue Growth: The primary KPI for the E-commerce Digital Marketing Specialist is the growth of online sales revenue. This includes tracking and achieving monthly, quarterly, and annual revenue targets.
  
• Conversion Rate Optimization (CRO): Monitoring and improving the conversion rates across various stages of the customer journey, from website visitors to completed purchases.
• Return on Investment (ROI): Calculating the ROI of digital marketing campaigns by comparing the cost of investment to the revenue generated. Maximizing ROI is essential for ensuring efficient use of resources.
• Traffic Acquisition: Increasing website traffic through organic search, paid advertising, social media, email marketing, and other channels. This includes both quantity and quality of traffic.
• Customer Acquisition Cost (CAC): Managing and optimizing the cost of acquiring new customers across different marketing channels, ensuring it remains within acceptable levels.
• Customer Lifetime Value (CLV): Maximizing the lifetime value of customers by increasing repeat purchases, fostering customer loyalty, and driving long-term engagement.
• Search Engine Optimization (SEO): Improving search engine rankings and visibility through targeted keyword optimization, resulting in increased organic traffic and higher click-through rates.
• Digital Advertising Performance: Monitoring the performance of digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, etc. This includes metrics such as click-through rate (CTR), cost per click (CPC), and ad engagement.
• Website Performance: Evaluating the performance of the e-commerce website, including metrics such as bounce rate, time on site, and overall user experience. Making continuous improvements to enhance website usability and conversion rates.
• Customer Engagement and Satisfaction: Measuring customer engagement metrics such as social media interactions, email open rates, and customer feedback scores to gauge satisfaction and loyalty.
• Competitive Analysis: Conduct regular competitive analysis to benchmark performance against industry peers and identify opportunities for improvement.