Marketing Specialist - Baton Rouge, LA

JM Test Systems is a multi-division metrology, calibration, repair, and electrical safety testing company serving industrial, utility, and energy customers across the U.S. and Canada. We're looking for a Marketing Specialist who's ready to own the day-to-day execution of our brand and demand-generation efforts, and who thrives on turning data into decisions.

This is a hands-on, ownership-driven role for someone who wants a seat at the table, not just a seat at the desk. You'll drive our social presence, run point on 30+ trade shows a year, and use Excel and reporting tools to translate performance data into recommendations that move the needle.

WHAT YOU'LL OWN

●        Brand stewardship: Serve as the internal guardrail for our brand, ensuring every customer-facing asset — from spec sheets to social posts — sticks to brand and messaging guidelines across all divisions.

●        Social media: Own our social calendar and planned posting cadence end-to-end, keeping every post aligned to our core messaging and voice.

●        Data & reporting: Pull performance data and trends from LinkedIn and other channels, build reports using Excel (VLOOKUPs, pivot tables, charts/graphs), and translate the numbers into clear, actionable recommendations.

●        Presentation: Build and deliver polished PowerPoint presentations that communicate campaign performance and marketing initiatives to sales and leadership.

●        Email marketing: Build and manage campaigns and automation flows in Klaviyo, segmented by customer type and product line.

●        Trade show execution: Own enrollment and budget management for a 30+ show annual calendar — sourcing and interpreting exhibitor guides, understanding furnished vs. unfurnished booth space, and coordinating logistics directly with Sales.

●        CRM fluency: Use our CRM to track leads, campaigns, and customer touchpoints, and understand how marketing activity connects to the sales pipeline.

●        Cross-functional partnership: Work directly with Sales and division leaders to keep messaging aligned with what's happening in the field.

WHAT WE'RE LOOKING FOR

●        Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)

●        2-4+ years of marketing experience; B2B, industrial, or technical/equipment industries a strong plus

●        Proven self-starter who takes ownership of projects and drives them to completion without heavy oversight

●        Excel-proficient, including VLOOKUPs, pivot tables, and building charts/graphs to surface trends

●        Hands-on experience with Klaviyo or a comparable email marketing platform

●        Comfortable managing a busy trade show calendar (budget, enrollment, logistics) — 30+ events/year

●        Confident presenter, skilled in building presentations in PowerPoint

●        Working knowledge of a CRM and how it supports the sales-marketing relationship

●        Strong writing skills, with the ability to translate technical concepts into clear, customer-facing content

●        A portfolio of past creative or campaign work is welcomed and encouraged — show us what you've driven

What We Offer:

• Stable, full-time employment
• Comprehensive benefits package, including:
  • Medical, Dental, and Vision insurance
  • HSA with employer contribution
• 401(k) with company match
• Paid time off, including vacation, sick time, and major holidays
• Opportunities for growth within the organization

WHY JM TEST SYSTEMS

Join a growing, multi-division company where your ownership of the marketing engine has real, visible impact — from the trade show floor to the LinkedIn feed to the boardroom. If you're looking for a role where you drive the outcomes rather than just support them, we want to hear from you.

Apply today and help drive JM Test Systems' next chapter of growth.

Please visit our careers page to see more job opportunities.