Marketing Intern

PRINCIPLE RESPONSIBILITIES AND POSITION PURPOSE:

The Marketing Intern supports marketing, communications, and promotional activities within Averill Hospitality. The intern will gain practical experience in promoting hotels, restaurants, events, and guest experiences while developing skills in digital marketing, content creation, and customer engagement.

The ideal candidate is organized, enthusiastic, service-oriented, and interested in hospitality, tourism, marketing, or communications.

KEY DUTIES AND RESPONSIBILITIES:

• Assist in planning and implementing marketing campaigns for hotel, restaurant, resort, or hospitality services.
• Create and schedule content for social media platforms, websites, newsletters, and promotional materials.
• Support the development of captions, blog posts, brochures, flyers, presentations, and other marketing copy.
• Help maintain and update website content, listings, menus, offers, and promotional information.
• Monitor social media engagement, online reviews, and customer feedback.
• Assist with responding to guest inquiries and directing feedback to the appropriate department.
• Support email marketing activities, including campaign content.
• Coordinate with revenue management, sales, front-office, food and beverage, and events teams.
• Assist in promoting special offers, seasonal packages, dining promotions, events, and loyalty programs.
• Help organize and promote hospitality events, media visits, influencer activities, and community partnerships.
• Collect marketing data and assist with preparing reports on campaign performance.
• Track metrics such as reach, engagement, website traffic, inquiries, bookings, and conversions.
• Ensure that marketing materials accurately reflect the brand, services, prices, and guest experience.
• Perform other marketing and administrative duties as assigned.

SPECIFIC JOB KNOWLEDGE, SKILLS, AND ABILITY

• Strong written and verbal communication skills.
• Interest in hospitality, travel, tourism, food and beverage, or customer experience.
• Basic knowledge of social media platforms and digital marketing tools.
• Creative, detail-oriented, and willing to learn.
• Good organizational and time-management skills.
• Ability to work independently and collaboratively.
• Basic proficiency in Microsoft Office.
• Professional attitude and commitment to guest satisfaction.

SUPPORTIVE FUNCTIONS

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be based upon the requirements of the company.

• Assist with hotel, sales, and events operations as needed.
• Assist in any other and additional duties assigned.

ORGANIZATIONAL RELATIONSHIPS

Position directly reports to (titles):

·        Director of Marketing

PHYSICAL REQUIREMENTS

FREQUENCY KEY: Rare- Up to 1 hour, Occasional- 1 to 3 hours, Frequent 3 to 6 hours, Constant- 6 to 8 hours

PHYSICAL ACTIVITY                                                 FREQUENCY

Sitting                                                                                             Frequent

Walking, climbing stairs                                                          Occasional

Crouching/Bending/Stooping                                                Occasional

Reaching                                                                                       Occasional

Grasping                                                                                       Occasional

Pushing/Pulling                                                                          Occasional

Near Vision                                                                                  Constant

Far Vision                                                                                      Occasional

Hearing                                                                                          Constant

Talking                                                                            Constant

Lifting/Carrying (20 lbs.)                                                          Occasional

Travel                                                                                             Rare

QUALIFICATION STANDARDS

EDUCATION

• Currently pursuing or recently completed a degree, diploma, or certificate in Marketing, Hospitality, Tourism, Communications, or a related field.

EXPERIENCE/ LICENSES OR CERTIFICATES

• Familiarity with Adobe Creative Cloud, content-management systems, email marketing platforms, or analytics tools is an advantage.

SCHEDULE / HOLIDAYS/ PTO:

This position requires regular, reliable, and punctual attendance. A Marketing Intern is expected to keep a 5-day-a-week schedule but adjust as needed according to business needs; a 6-day week may be required during peak business periods.  A workweek of up to 45 hours per week can be expected; however, it can be more or less, depending on business needs. Working evenings, weekends, and holidays may be required. Holidays and PTO are in accordance with the AH Non-Exempt Employee policies as outlined in the Employee Handbook. Typically, PTO will not be permitted during June 15 - September 15 and December 15 – January 5.

NOTICE:

Standing, bending, stooping, and lifting weights up to and including 20 lbs. may be required.  The hospitality business functions seven (7) days a week, twenty-four hours a day.  In addition, this is a hospitality business and a hospitable service atmosphere must be projected at all times.