Head of Digital Marketing

Vancouver, BC Full-time

We innovate | We have tenacity |We Empower | We get things done | We are Unique |We have fun

GSL Group includes a wide range of businesses including Real Estate Development, Holdings and Construction (Commercial, Industrial, Residential and Sports & Entertainment Facilities), E-Commerce, Sports and Entertainment, Travel & Hospitality, Food & Beverage, and Agriculture.  

We are searching for a highly creative Head of Digital Marketing, who will help grow our brands’ influence locally while also increasing brand loyalty and awareness. This role will be responsible for overseeing the development of successful, long-term digital marketing strategies across the organization and monitoring online and digital marketing campaigns across all digital networks. 

We are looking for an individual who is innovative and will provide forward thinking ideas to build and maintain strong employer branding and a strong company web presence. Strategic thinking, executional excellence, in-depth marketing experience and a passion for digital technologies will be crucial for success in this role. 

The Head of Digital Marketing will work closely with multiple teams and stakeholders across the organization to ensure consistency through all digital marketing channels. Ideally this position will be based in Vancouver, however candidates from Victoria and Kelowna will also be considered. 

Do you have what it takes? GoodNow let’s get into the details:

A Day in the Life:

  • Build our digital marketing roadmap; developing and implementing the overall digital marketing strategy for GSL
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
  • Manage, guide and train digital marketers and other marketing positions on the team
  • Maintaining our social media presence across all digital channels
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborating with internal teams to create landing pages and optimize user experience
  • Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborating with agencies and other vendor partners
  • Keeping up to date with, and evaluating emerging technologies; providing thought leadership and perspective for adoption where appropriate
  • Building effective working relationships with stakeholders and leveraging both internal and external resources to deliver campaign objectives
  • Building marketing plans that deliver on campaign objectives and ensuring all campaign touchpoints are aligned to brand standards and quality expectations
  • Leveraging in-house and external research and analytics resources to turn data into insights and insights into advantage
  • Using best practices like workback schedules, RACI charts, and project charters to ensure campaigns and collateral are delivered on time, within budget, and meet quality standards
  • Developing promotional programs such as contests and giveaways to bolster fan engagement
  • Working with the Sports Marketing team to create digital campaigns to promote sporting events
  • Manage all digital marketing channels (e.g., website, SEM and SEO, emails, and social media) to ensure brand consistency
  • Drive leads to the sales team, and measure CAC and CPL ratios
  • Measure ROI and KPIs and prepare budget
  • Develop specific campaigns to create and maintain high levels of customer interaction
  • Oversee our social media accounts
  • Manage and improve online content, considering SEO and Google Analytics
  • Forecast sales performance trends and act proactively to increase our market segment
  • Liaise with Product, Design, and Sales directors to increase client satisfaction through cohesive strategies
  • Monitor competition of KPI goals and provide ideas to stand out
  • Stay up to date with digital technology developments
  • Work closely with the management of the websites, conferences, social media, email campaigns, advertising, success stories, and blogs as they pertain to digital implementation
  • Work closely with the Marketing Director to create and manage innovative educational digital marketing campaigns that meet the needs of K-12 education
  • Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns
  • Developing and monitoring campaign budgets
  • Planning and managing our social media platforms
  • Preparing accurate reports on our marketing campaign’s overall performance
  • Coordinating with advertising and media experts to improve marketing results
  • Identifying the latest trends and technologies affecting our industry
  • Evaluating important metrics that affect our website traffic, service quotas, and target audience
  • Working with your team to brainstorm new and innovative growth strategies
  • Overseeing and managing all contests, giveaways, and other digital projects
  • Other duties, as assigned

You Own This if you Have:

  • Post-secondary Degree or Diploma in Marketing
  • 5+ years of demonstrated digital advertising experience
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up to date with the latest trends and best practices in online marketing and measurement
  • Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
  • Exceptional communication, interpersonal, and relationship management skills
  • Ability to work for long hours due to nonconventional hours of the sports, gaming and entertainment industry; must possess a strong work ethic 
  • Demonstrated ability to prioritize work, multi-task, and work under pressure to meet deadlines in a fast-paced environment, excellent time management and organizational skills 
  • Ability to work effectively independently and in a team environment with multiple stakeholders and cross-functional teams, and to bring energy, motivation, and enthusiasm to the job
  • Fluent and active in/on social media
  • Results-hungry self-starter with a proven record of managing high performance team
  • Detail-oriented, driven, and organized marketer with an insatiable desire to win
Benefits, Perks & Other Cool Stuff:

  • Flexible schedule
  • Work from home available
  • Competitive salary
  • Employer paid dental & extended health coverage
  • Life insurance and disability coverage
  • Employee and Family Assistance Program (EFAP)
  • Employee Discount Programs
  • Front-of-the-Line Access to shows and concert tickets
  • Employee Family Assistance Program
  • New Hire referral bonuses
  • GSL Scholarship Program

GSL Group is proud to be an equal opportunity employer.  We value diversity and are dedicated to providing a work environment that is free from harassment and discrimination.  All employment decisions are made based on qualifications, job requirements and business needs.  GSL is passionate about being known for an inclusive culture where talented people of all backgrounds want to work.

Please visit our careers page to see more job opportunities.

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