Digital Marketing Specialist

Jeff Martin Auctioneers, Inc. is a dynamic and fast-growing auction company that specializes in Construction & Transportation Auctions. We are looking for a talented and creative Digital Marketing Specialist to join our team and help us expand our reach and engagement across various digital platforms.

Job Description:

As a Digital Marketing Specialist at Jeff Martin Auctioneers, Inc, you will play a pivotal role in driving our online presence and promoting our auctions to a wider audience. You will be responsible for managing various digital advertising campaigns and organic social media activities.

Key Responsibilities:

1. Google Ads Management: Create, optimize, and manage Google Ads campaigns to drive targeted traffic and conversions for our auctions.
2. Facebook/Meta Ads: Develop and execute effective Facebook and Meta (formerly Facebook) advertising campaigns to engage with potential bidders and promote upcoming auctions.
3. Twitter Ads: Strategically utilize Twitter Ads to increase brand visibility and auction participation among relevant audiences.
4. Bing Ads: Manage Bing Ads campaigns to capture potential customers searching for auction-related keywords.
5. LinkedIn Ads: Create and maintain LinkedIn Ads campaigns, targeting relevant industry professionals and businesses to boost our corporate image and outreach.
6. Social Media Organic Posting: Develop a content calendar and create engaging and shareable content for our social media platforms (Facebook, Instagram, Twitter, LinkedIn, Google My Business) to enhance brand awareness and audience engagement.
7. Analytics and Reporting: Monitor and analyze campaign performance using tools like Google Analytics, Facebook Insights, and others, making data-driven optimizations to improve ROI.
8. Stay Updated: Stay current with industry trends, algorithm changes, and emerging technologies in digital marketing to ensure our strategies remain competitive.

Qualifications:

• Bachelor’s degree in marketing, Digital Marketing, or related field (or equivalent experience).
• Proven experience in creating and managing ads on all major digital platforms: Google, Facebook, Twitter, Bing, and LinkedIn.
• Proficiency in social media management and content creation.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and copywriting skills.
• Self-motivated, creative thinker, and a team player.
• Ability to work in a fast-paced environment and meet deadlines.

Benefits:

• Competitive salary.
• Health, dental, and vision insurance.
• Retirement plan options.
• Professional development opportunities.
• Friendly and collaborative team environment.
• Opportunities for career advancement within a growing company.

If you are a passionate and results-driven digital marketer with a knack for creative advertising and graphic design, we encourage you to apply for this exciting opportunity at Jeff Martin Auctioneers, Inc. Join us in expanding our reach and making a significant impact in the auction industry!

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