Marketing CRM Lead

Doing business to business, person to person. Payworks is a leading workforce management solutions provider and multi-year winner of the Canada’s Best Managed Companies program. We are proud to be Canadian owned and operated as well as committed to developing world-class products and providing a progressive workplace culture where Doing Right by People is our purpose.

With clients of all sizes from coast to coast and more than 600 employees, we currently have an exciting opportunity on our Marketing team for the right candidate. Because when it comes to great people, there’s always room for one more.

Payworks develops proprietary, integrated SaaS-based products in the payroll, human resources and time and attendance space. Reporting to the Senior Manager, Growth Marketing, the Marketing CRM Lead will support our continued growth by leveraging our CRM technology fully and will be the resident expert on data intelligence gathering and reporting. You will also play a critical role in meeting the objectives of the broader Marketing and Sales teams by supporting the optimization of campaigns, workflows, tools and processes. The ideal candidate will have deep expertise in enterprise CRM solutions, a strategic mindset, and the ability to collaborate effectively with various stakeholders.

• Comprehensive employer paid benefits, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions.
• Plenty of professional development opportunities.
• Community-minded culture – Receive two paid days per year to volunteer and lots of opportunity to “Pay it Forward”.
• Time and flexibility to meet your needs – Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.
• Cool perks – Annual Lifestyle Spending Account, Costco membership, fun office environment and events, and more!

• Campaign support and monitoring – You will identify opportunities for sales and marketing campaigns based on CRM data to make recommendations to maximize ROI. Work collaboratively to ensure campaigns align with measurable business goals.
• Data analysis and reporting –  You will analyze sales and marketing data, and trends to assess campaign performance, market share, penetration, pipeline health and other key business metrics. Pull regular sales reports and analyze trends like product adoption and attachment rates, customer acquisition cycles, and sales performance by region. You will create dashboards and support pipeline reporting for Sales Management and Partnership team. 
• Optimize process and user experiences – Work with cross-functional groups to streamline workflows, user experience and remove friction points throughout the customer journey to support client satisfaction, retention and product adoption targets. You will drive continuous improvements in sales and marketing procedures to support data quality, tool adoption/utilization and identify opportunities to remove manual tasks from the sales cycle. 
• Collaborate and communicate – You will collaborate closely with marketing, sales, and business operations teams to ensure a seamless flow of data, insights, and feedback across departments. Acting as a liaison between the marketing, sales and business ops teams, you will ensure effective integration and use of CRM features. Also, work closely with developers in the early stages of campaign design and execution to ensure alignment between marketing goals and technical capabilities.

• Bachelor’s degree in Business Administration, Marketing, Data Analytics, or a related field. 
• 3+ years of experience as a Marketing Analyst, Data Analyst or a similar role.
• Expertise in creating efficient SQL queries to retrieve and manipulate data; enabling segmentation requests, optimizing performance and ensuring accurate data extraction.
• Experience with data analytics tools including PowerBI, Tableau, Excel or similar.
• Previous experience working in an enterprise-grade Content Management System (CMS).
• Foundational understanding of Human-Computer Interaction design (UX) principles. 
• Experience creating and managing work packages using JIRA and Monday.com.
• Previous experience administering enterprise Marketing Automation solutions (SugarCRM, Salesforce, HubSpot) is considered an asset.
• Ability to adapt to a fast-paced and dynamic work environment.
• Excellent problem-solving skills and attention to detail. 
• Strong communication and presentation skills and the ability to work cross-functionally.
• Experience with Front End web development (HTML, CSS, JS) considered an asset.
• Self-motivated with ability to self-direct and work independently. 

We are proud to support a Flexible Work Plan that recognizes the diverse needs and lifestyles of our people. The Marketing CRM Lead has the option to work fully at the Payworks head office in Winnipeg or on a hybrid work model, working in the office at least three (3) days a week.

Payworks is committed to providing an inclusive, accessible environment, and collaborating with employees, clients and guests to identify and effectively remove barriers, in a manner that respects the principles of independence, dignity, integration, reasonable accommodation and equal opportunity. Payworks welcomes and encourages applications from all persons. Individuals applying for employment with Payworks may request accommodations at all stages of recruitment and employment from Human Resources.

Please visit our careers page to see more job opportunities.