Assistant Brand Manager

With a broad portfolio of brands ranging from premium through to mainstream, encompassing multiple strains and formats, Rubicon Organics is looking for a consumer-driven marketer to be our new Assistant Brand Manager across our portfolio. If you’re a consumer driven marketeer, with an insatiable curiosity and hunger to grow, we’d like to meet you!   

Purpose of the Assistant Brand Manager role

• As a custodian of the brands, assist with the continued progression of brand health through an evolving brand positioning embedded firmly in consumer/shopper driven insights
• Support your brand lead in the strategic annual brand planning cycle, ensuring strong executable plans are embedded across the company
• As a member of the Marketing team, role model the mission, vision and values of Rubicon organics and instilling passion for our brands company-wide.

We are looking for an outstanding Assistant Brand Manager:

• An agile, hands on team player with a passion for consumer marketing
• Ability to engage confidentially across all levels within the organisation
• A team player who wants to deliver a broad business impact, through their participation and contribution

Responsibilities

BRAND

• Development and implementation of activation briefs (TTL) , resulting directly from an aligned Annual Planning Cycle, to actively improve brand conversion
• Collaboration with the innovation team and cross-functional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies.

DATA DRIVEN INSIGHT

• Accountable for brand health and performance through monitoring and improving critical brand metrics including awareness, trial, penetration, brand equity measures, value/volume share, distribution, ROS, forecasting, price compliance etc
• Monitor and report on market trends, research outcomes and competitors’ effectiveness

COMMERCIAL

• Partnership with sales team to execute channels strategies including implications for assortment, merchandising, pricing and sizing, new business opportunities, and tracking of new item distribution and performance.

COMMUNICATION

• Assist with the development and execution of a data-influenced marketing strategies with a heavy focus on digital marketing channels.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs

What You Need 

• 5+ years proven working experience with brand marketing in a CPG industry
• Degree in marketing or a related business field
• Proven ability to develop and implement consumer driven brand strategies
• Data-driven thinking partnered with a creative mind
• Solid verbal, written, and interpersonal communication skills and the ability to influence cross-functional teams
• Enthusiasm and the ability to adapt and thrive in an atmosphere of constant change
• Be based in greater Vancouver area or willing to relocate
  

Please visit our careers page to see more job opportunities.