Multimedia Marketing Specialist
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Multimedia Marketing Specialist

We’re growing! As the Lehigh Valley’s largest credit union, serving over 65,000 members and 1,000 companies, we’re looking for a high-energy Multimedia Marketing Specialist.

The Multimedia Marketing Specialist will be responsible for a vast range of marketing efforts including but not limited to graphic design, video production, and online/digital marketing.

Responsible for the creation and deployment of branded multimedia messaging, including video, audio, digital, online and print media, this jack-of-all-trades and self-starter ensures brand standards are always properly implemented and followed, including but not limited to proper use of logo, tag line, fonts, colors, tone of voice and other brand related items when creating marketing collateral.

This individual will manage all of First Commonwealth’s online marketing and communication channels in accordance with best practices along with the tracking and reporting of analytics to make recommendations for improvement aimed at driving growth, product of wallet. /service utilization, member engagement and profitability, and to enhance our brand position and share

Essential duties include:

§  Develop and manage digital marketing campaigns

§  Measure and report on the performance of all digital marketing campaigns

§  Design creative materials utilizing Adobe Creative Cloud

§  Manage and update website

§  Monitor regulations affecting online marketing

§  Monitor social media channels daily

§  Engage in and encourage ongoing conversations with followers on all social media outlets

§  Stay current on all digital marketing and social media best practices

§  Develop and produce video from conceptualization through execution

§  Photography of company events

§  Creation of PowerPoint presentations

§  Assist with managing emergency and closing communications

§  Develop and deploy in-center messaging

§  Record and edit audio for contact center phone prompts

§  Actively demonstrates the core values of First Commonwealth Federal Credit Union: Honesty, Innovation, Generosity, Humility, Excellence, Respect (HIGHER)

 Required:

¨       Bachelor’s degree in marketing, design, advertising or related field.

¨       4+ years of related experience.

¨       Proven substantial graphic design, photography with DSLR camera and lighting equipment, and video production experience.

¨       In-depth knowledge of and experience with online analytics tools and resources.

¨       Extensive background in marketing through social media platforms

¨       Proficient understanding of current online marketing concepts, strategies and best practices and adaptability to future changes.

¨       Demonstrable experience with leading and managing SEO/SEM campaigns, Pay-per-click (PPC) campaigns, and setting up and optimizing Google AdWords campaigns.

 Preferred

¨       Previous financial services and/or ad agency experience

¨       Experience in CRM/marketing automation programs

¨       Proficiency with Adobe CC Animate, After Effects, and Audition.

¨       Adobe Certification

¨       Proficiency with HTML

¨       Design development with WordPress.

¨       Expertise with social media platforms for business, including but not limited to Facebook, Twitter, LinkedIn, YouTube, and Instagram

EOE

 

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