Marketing & Social Media Specialist

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Job Title:   

Marketing & Social Media Specialist 

Classification: 

Exempt 

Reports To:  

Director of ICONA Means Business & Conferences 

Job Summary 

This role adheres to and promotes ICONA’s company values by performing respective duties in a way that supports and contributes to its achievement. 

Duties/Responsibilities 

  1. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 
  2. Assist with the planning and coordination of yearly ICOINA Conferences. 
  3. Becoming an advocate for ICONA Means Conferences in social media spaces, leverage the right tools to manage, organize and share ICONA’s content (Canva, OneDrive, Drop Box, etc.) 
  4. Map out a comprehensive social media/metaverse marketing plan and drive strategies to attract Conference Guests and speakers and use verifiable metrics and testing. 
  5. Develop organizational elements to implement a proactive process for capturing and sharing comments and review online, analyze key metrics with results, follower growth and ROI (return on investment). 
  6. Graphic Design: designs may include social media graphics, email graphics, brochures, magazine ads, and others. Organize photo shoots. 
  7. Manage and implement social media/metaverse marketing content and campaigns using Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube, as well as any new emerging platforms. 
  8. Relationship management with the Conference guests during the Conferences. 
  9. Post Conference follow up, guest satisfaction evaluation and renewal process. 
  10. Weekly attendance at Aloha Culture Meeting. 

Competencies 

  1. Communication Proficiency 
  2. Customer/Client Focus 
  3. Organizational Skills 
  4. Teamwork Orientation 
  5. Technical Capacity 
  6. Thoroughness 
  7. Time Management 

Supervisory Responsibility 

This position has no supervisory responsibility. 

Work Environment 

This job operates in an office setting and on-site at our Hotels, Resorts, Restaurants and Beaches. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, digital cameras, and smart phones. 

Physical Demands 

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. 

This is a sedentary role; however, moving around the properties to take photos and create content may require lifting of props, moving of tables, etc. The Team Member is frequently required to sit for extended periods of time while doing computer work. 

PHYSICAL ENVIRONMENTAL DEMANDS: 

  1. Stand- Under 2/3rd of the time 
  2. Walk- Under 2/3rd of the time 
  3. Sit- Over 2/3rd of the time 
  4. Use hands to fingers, handle or feel- Over 2/3rd of the time 
  5. Reach with arms and hands- Over 2/3rd of the time 
  6. Climb or balance- Up to 2/3rd of the time 
  7. Stoop, kneel, crouch or crawl- Up to 2/3rd of the time 
  8. Talk or hear- Over 2/3rd of the time 
  9. Lift minimum of 5lbs.- 50 lbs.- Over 2/3rd of the time 
  10. Adherence to all policy and procedures delineated in the ICONA Handbook 
  11. Position Type and Expected Hours of Work 

Position Type/ Expected Hours of work

This is a full-time, year-round position. This role requires forty plus hours to include nights, weekend, and holidays.  Some overnight required.

Travel 

Travel between properties and some overnight is expected for this position. 

Education Experience 

  1. AS or BS in Marketing, Digital Marketing, Graphic Design, or equivalent experience. 
  2. 3 or more years in  
  3. Social Media strategy and implementation (paid or organic) 
  4. Digital photography. 
  5. Graphic Design. 
  6. Experience working with Google Ads & Analytics and WordPress. 

Other Duties 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.  




 
 
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