Director of Sales and Marketing


Retirement Center Management, a leader in the senior living industry has an outstanding opportunity for an experienced Director of Sales and Marketing at our Wood Glen Court location an Assisted Living and Memory Care senior community.

The Director of Sales and Marketing is responsible for leasing of the community to achieve and maintain 100% occupancy and establishing a wait list. The Director of Sales and Marketing is responsible for providing marketing and sales leadership through implementation of marketing and branding strategies and prospect relationship management. Must desire to work with seniors and have a tolerance for behaviors associated with dementia and other aging processes.


  • Attends daily standup and communicates status of prospects.
  • Manage expenditures to budget. Analyze and report on variances.
  • Maintain professional attitude and appearance at all times.
  • Manages and provides guidance to any subordinates such as Move-In Coordinator or Sales and Marketing Administrative Assistant, if any.


  • Conduct tours for prospective residents and their families.
  • Follow-up promptly on leads from all sources.
  • Assure Customer Relationship Management database contains the most up-to-date information at all times.
  • Employ the Traci Bild system tools.
  • Provide Executive Director documents and information necessary to complete lease signing appointments.


  • Participate in marketing events internally and externally.
  • Attend and assist with Director’s Specials.
  • Partner with internal resources to insure all areas support the sales and marketing process including First Impressions and Dining experiences.
  • Coordinate with internal resources including plant operations, life enrichment and dining services to achieve success and satisfaction from event attendees.


  • Participates in the Manager on Duty (MOD) rotation.
  • Conducts job responsibilities in accordance with the Company’s Code of Business Conduct, appropriate professional standards and applicable state/federal laws.
  • Available to meet with prospective residents during normal operating hours, evenings, and weekends as needed.
  • Member of the community’s emergency response team.
  • Maintains a professional appearance and good personal hygiene per company policies.


Bachelor’s degree in sales and marketing, business or related field or equivalent experience required.

Minimum two years’ experience with sales management in senior living.

Valid Driver’s License

Skill, Qualities and Characteristics:

Demonstrated success in sales of senior living or other multi-unit environment.

Must have strong leadership and team building skills.

Ability to maintain customer relationship systems and employ the data to meet budgeted occupancy goals.

Working knowledge of computer programs including MicroSoft programs including, Powerpoint, Word, Excel and Outlook, Yardi a plus.

Must possess excellent English written and verbal communication skills.

Organizational and time management skills.

Must be flexible with changing priorities and able to communicate in a diplomatic and professional manner

Must be flexible in the hours, shifts and days available to work.

Excellent hospitality skills.

Pre-employment background check, including a motor vehicle report that meets our company and insurance requirements, and drug screen required.

Retirement Center Management considers the health and safety of its residents, family members, and team members as its highest priorities. All offers of employment with Retirement Center Management are conditioned on completing and passing a background and drug test, participating in mandatory vaccine programs (e.g., Covid-19, Flu), participating in testing requirements (e.g. Covid-19, TB) and using designated PPE when required.


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