Digital Content Manager
Jetpack Workflow Pittsburgh, PA
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Description

Jetpack Workflow is a B2B software company with a mission to help professional service firms improve their workflow systems and run their business better. We are searching for a Digital Content Manager who can oversee content strategy and execution for the marketing and sales journey at Jetpack Workflow. This role will develop and implement a comprehensive and effective Content strategy based on SEO best practices that increase traffic to our website and supports the user buyer journey. If you are a storyteller with a passion for data and analytics and want to be part of an exciting SaaS organization in a growing tech market, this role is for you.

 

Responsibilities

 

  • Research, develop and execute an organic content roadmap

  • Continually optimize our website content for SEO best practices

    Increase organic traffic to the website

  • Create and oversee our link building strategy

  • Work closely with our content developers to create and publish content that’s highly likely to rank well organically

  • Optimize our current social media strategy and work with social content developers to create and publish written and video content that will increase engagement

  • Support the Director of Marketing with content migration to a new website

  • Work closely with the Director of Marketing to create and oversee a promotional strategy for the content we produce across our website, podcast, and social channels.

  • Work closely with the Director of Marketing to support our email strategy

  • Stay up to date with search engine algorithm changes and adapt our SEO strategy accordingly

  • Stay up to date with market trends that can inform seasonal/trending content relevant for our audience

  • Monitor and report performance of content strategy efforts, ongoing

Requirements

  • Experience with content marketing for B2B/SaaS companies and/or startups

  • Deeply passionate about writing and approach all forms of content with a creatively curious mindset

  • Writes clearly, concisely, and in an organized way

  • Clearly explain why a piece of content needs to be written

  • You know how to do on-page SEO for any piece you write

  • You have an understanding of how content marketing, SEO, email marketing, and social marketing function and how they can work together to get results.

  • Experience in Google Analytics and Wordpress

  • Ability to work on a small but highly productive team

  • Comfortable owning multiple projects or work streams at once

  • Extremely organized and process-oriented

  • Startup mindset and spirit: we're growing business that requires resourcefulness and adaptation

Extremely Qualified Candidates Will Also Have:

 

  • Experience in or writing for the accounting industry

  • Understanding of Google ranking algorithm

  • Experience writing marketing emails

  • Experience using Hubspot 

  • Experience with paid social media campaigns

  • Experience creating and publishing video content

     

 

Benefits:

 

  • Competitive medical, vision and dental coverage
  • "Take as you need it" time off and sick days
  • Non match 401K
  • Stock options

 

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Note: This role is based in Pittsburgh, PA

 

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