Digital Marketing Specialist

Vancouver, BC Full-time

We innovate | We have tenacity |We Empower | We get things done | We are Unique |We have fun

GSL Group includes a wide range of businesses including Real Estate Development, Holdings and Construction (Commercial, Industrial, Residential and Sports & Entertainment Facilities), E-Commerce, Sports and Entertainment, Travel & Hospitality, Food & Beverage, and Agriculture.

We are currently seeking a Digital Marketing Specialist to support the execution of marketing activities for GSL Group and its businesses. The Digital Marketing Specialist will work with both internal and external stakeholders to translate business goals into successful marketing campaigns across all digital channels.

Have we got your attention yet? Good! Now let's get into the details:

Day in the Life:

  • Coordinate and execute marketing activities and projects for GSL Group to support ticketing, sales & sponsorship, community relations, fan experience, and other departments and businesses across the organization
  • Managing the execution, tracking and optimization of our ad spend across digital channels like AdWords and social media, including budgets, timelines, and conversions; continually look for ways to optimize our spend, channel mix, creative, ad structure and copy for maximum ROI
  • Working on paid ad platforms including Facebook Ads, Instagram Ads, Google Ads and Google Analytics to build new campaigns, optimize existing campaigns 
  • Producing regular reporting for marketing activities, including updates on social media, email campaigns, ad spend, website traffic and more
  • Analyze data, troubleshoot off track campaigns and identify the top strategies/tactics which will yield the fastest path to ROI 
  • Track and interpret fan data across multiple channels to deliver actionable insights that will improve fan experience and drive revenue
  • Work closely with stakeholders to develop campaign strategies that are timely, targeted, data driven, and audience optimized
  • Producing email campaigns with effective copy, graphics and calls-to-action; ensure they are targeted, timely and relevant 
  • Managing marketing and automation on CRM software
  • Assist in coordinating responses to online reviews and social media comments
  • Creating and executing social media strategies and annual posting calendars
  • Creating copy and graphics for a variety of use, including advertising, sales decks, websites, print collateral, emails, social media and more
  • Editing WordPress websites and manage regular website updates
  • Other ad-hoc tasks, as assigned


  • 2-3+ years working experience in a digital marketing position
  • Knowledge of Google Tag Manager, Google AdWords, Google Analytics, DoubleClick, and Adobe Analytics Knowledge and a good understanding of SEO
  • Proficient in Microsoft Office, Gmail, Adobe Photoshop and Illustrator, Google Docs/Sheets/Slides, and Microsoft Teams
  • Ability to create professionally written copy and design graphic content
  • Hands-on experience in creating and managing websites via CMS like WordPress, and understand and edit HTML/CSS
  • Hands-on experience with Mailchimp and email campaign clients
  • High level of understanding for social media business platforms including Facebook, Twitter, Instagram
  • Google Analytics and Google AdWords certifications are beneficial
  • Strong written and verbal communication skills
  • Experience coordinating project plans including timelines, budgets and reports

Ideal Candidate: 

  • Is passionate and has strong work ethic on delivering a high volume of output
  • Proactively provides solutions and improvements to campaigns and marketing activities
  • Is resourceful and self-sufficient in approach to problems and delivering on tasks quickly
  • Thrives in a diverse and entrepreneurial environment with many decision makers
  • Ability to independently organize, prioritize and complete tasks
  • Ability to multi-task with many concurrent projects and sudden deadlines
  • High attention to detail
  • Honest, reliable, collaborative and trustworthy

Compensation: Will be commensurate with experience.

Job Location: Vancouver/Kelowna/Victoria

Benefits, perks & other cool stuff:

  • Flexible schedule
  • Work from home available
  • Competitive salary
  • Employer paid dental & extended health coverage
  • Life insurance and disability coverage
  • Employee and Family Assistance Program (EFAP)
  • Employee Discount Programs
  • Front-of-the-Line Access to shows and concert tickets
  • Employee Family Assistance Program
  • New Hire referral bonuses
  • GSL Scholarship Program

GSL is proud to be an equal opportunity employer. We value diversity and are dedicated to providing a work environment that is free from harassment and discrimination.  All employment decisions are made based on qualifications, job requirements and business needs.  GSL is passionate about being known for an inclusive culture where talented people of all backgrounds want to work.

Please visit our careers page to see more job opportunities.

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