ABOUT VERTAVA HEALTH:
Vertava Health, formerly known as Addiction Campuses, is a leading provider of SUD treatment and
recovery services via various effective and innovative addiction treatment programs from
industry-leading professionals who help build a comprehensive life in recovery beyond the standard
30-day plan. With four unique residential treatment centers and a virtual care platform serving
patients across the country, Vertava Health creates successful programs tailored to an individual’s
struggle with substance abuse and mental health.
The SEO Manager will own search engine optimization. The SEO Manager is responsible for
expanding and optimizing Vertava’s organic presence by setting a strategy this is central to the
company’s growth and oversee its execution.
Essential Duties & Responsibilities:
- Create next-level, forward-thinking content that tells stories, engages, entertains, inspires, and
informs our audience
Responsible for publishing, updating and building new and existing web pages within the context
of existing content management systems (WordPress).
Provide recommendations and execute/manage strategies for content development in
coordination with SEO goals; both general and keyword specific.
Understand complex business capabilities and partner with additional stakeholders to define
technical requirements and business needs
Optimize our organic property conversion rate
Stays abreast of the latest digital marketing industry trends
Focus on SEO and keyword strategies to make sure our content gets seen and ends up in the top search engine rankings
Education, Experience, Skills, & Abilities:
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the
Healthcare SOE experience is preferred
5+ years of recent, demonstrated experience in SEO inside of an organization (B2B a plus)
Mobile marketing experience is preferred
Deep knowledge or search engine optimization, as it relates to organic traffic, as well as the tools to review and manage organic results
Experience using Google Analytics or comparable web analytics tools
Experience working with SalesForce Marketing Cloud strongly preferred
Strong understanding of Search Engine Optimization (SEO) and Conversion Rate Optimization
Well versed in website optimizationExcellent copy writing skills
Proficiency in Microsoft Office Suite with expert-level understanding of Excel
Excellent written and verbal communication skills
Prefer working in a collaborative, cross-departmental capacity as you work with sales, operations, managed care and other teams
Excellent creative, analytical, organizational, communication, project management, and critical thinking skills
Ability to sit, use hands and fingers, talk and hear continually. Ability to stand, walk and reach
continually. Ability to climb or balance, stoop, kneel, or crouch frequently.
Ability to frequently lift and carry up to 20 lbs.
Close vision required to see computer monitor, read documents, and operate copy and fax
Work environment is indoors and climate controlled. Occasionally exposed to outdoor weather
Vertava Health is an EEO employer - M/F/Vets/Disabled