SEO Manager

Vertava Health Nashville, TN $

SEO Manager


Vertava Health, formerly known as Addiction Campuses, is a leading provider of SUD treatment and recovery services via various effective and innovative addiction treatment programs from industry-leading professionals who help build a comprehensive life in recovery beyond the standard 30-day plan. With four unique residential treatment centers and a virtual care platform serving patients across the country, Vertava Health creates successful programs tailored to an individual’s struggle with substance abuse and mental health.

Job Summary:

The SEO Manager will own search engine optimization. The SEO Manager is responsible for expanding and optimizing Vertava’s organic presence by setting a strategy this is central to the company’s growth and oversee its execution.

Essential Duties & Responsibilities:

  •  Create next-level, forward-thinking content that tells stories, engages, entertains, inspires, and informs our audience
  • Responsible for publishing, updating and building new and existing web pages within the context of existing content management systems (WordPress).

  •   Provide recommendations and execute/manage strategies for content development in coordination with SEO goals; both general and keyword specific.

  •  Understand complex business capabilities and partner with additional stakeholders to define technical requirements and business needs

  •   Optimize our organic property conversion rate

  •   Stays abreast of the latest digital marketing industry trends

  •   Focus on SEO and keyword strategies to make sure our content gets seen and ends up in the top search engine rankings

    Education, Experience, Skills, & Abilities:

  •   The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  •   Bachelors required

  •   Healthcare SOE experience is preferred

  •   5+ years of recent, demonstrated experience in SEO inside of an organization (B2B a plus)

  •   Mobile marketing experience is preferred

  •   Deep knowledge or search engine optimization, as it relates to organic traffic, as well as the tools to review and manage organic results

  •   Experience using Google Analytics or comparable web analytics tools

  •   Experience working with SalesForce Marketing Cloud strongly preferred

  •   Strong understanding of Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) process.

    Well versed in website optimizationExcellent copy writing skills

  •   Proficiency in Microsoft Office Suite with expert-level understanding of Excel

  •   Excellent written and verbal communication skills

  •   Prefer working in a collaborative, cross-departmental capacity as you work with sales, operations, managed care and other teams

  •   Excellent creative, analytical, organizational, communication, project management, and critical thinking skills

    Physical Requirements:

  •   Ability to sit, use hands and fingers, talk and hear continually. Ability to stand, walk and reach continually. Ability to climb or balance, stoop, kneel, or crouch frequently.

  •   Ability to frequently lift and carry up to 20 lbs.

  •   Close vision required to see computer monitor, read documents, and operate copy and fax


  •   Work environment is indoors and climate controlled. Occasionally exposed to outdoor weather conditions. 

Vertava Health is an EEO employer - M/F/Vets/Disabled
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