Come join a growing financial
technology company that’s leading the marketplace in both the marketing and
servicing of credit cards!
Continental Finance Company specializes in credit card options for those
consumers with less than perfect credit. We are seeking a Senior Digital
Marketing Manager to support our Marketing team.
Our Sr. Digital Marketing Manager will develop
and execute digital marketing programs that effectively drive new customer
acquisition throughout multiple digital channels. The role is responsible for
digital channel account production, managing affiliate and partnership
marketing relationships and overseeing campaigns through all phases of launch
and roll out, including negotiation of partnerships and media buys, creative
development, trafficking, reporting and analysis and optimization.
- Co-manage the daily execution
of customer acquisition campaigns and initiatives.
- Identify and implement
opportunities to enhance digital program performance, cultivate new growth
opportunities and optimize ROI.
- Manage relationships with
strategic partners including Facebook and Google, overseeing their execution
of digital marketing projects and priorities.
- Leverage deep experience with
affiliate/partnership marketing, digital media management, display
prospecting and re-targeting, paid search, email, referral marketing, as
well as web analytics tools and A/B testing.
- Monitor brand guidelines and
maximize cross channel integration.
- Create and maintain publishing
schedules and content calendars
- Execute other marketing
campaigns and programs as needed.
The ideal candidate will have the following:
- A bachelor's degree is desired
and at least 4 years of experience in a related digital marketing, user
experience or product management area.
- A strong understanding of
Affiliate Marketing, Partnership Marketing, Email Marketing, Search Engine
Marketing (SEM), Search Engine Optimization (SEO), Display Marketing
and/or Referral Marketing and be familiar with a variety of these fields'
concepts, practices, and procedures.
- 3+ years of experience
conducting analysis using web analytical, a/b testing, and affiliate
management tools / platforms like Adobe/Omniture, WebTrends, Coremetrics,
Google Analytics, Adobe Target, Optimizely, Kenshoo, Marin, DoubleClick,
Commission Junction, Rakuten, Impact Radius and/or other similar tools.
- A wide degree of creativity and
latitude is expected.
- Previous experience in credit
card marketing is a plus.
Why Continental Finance?
Continental Finance Company (“CFC”) is one of
America’s leading marketers and servicers of credit cards for consumers with
less-than-perfect credit. Since the Company’s founding in 2005, CFC has prided
itself on its corporate responsibility to customers in terms of a strong
customer support program, fair treatment and responsible lending. With our
success, we have also grown into an innovative financial tech company! With a
state-of-the-art consumer underwriting, marketing and servicing platform, we
provide a variety of services to our consumers when other financial
institutions will not accommodate them. We are proud to provide access to
credit products and excellent services to consumers who are largely overlooked
by traditional credit card issuers.
CFC is seeking bright, energetic individuals
that will help us grow and develop together! We uphold a promise to treat our
employees with the same care and concern as we do our customers. We offer all
employees competitive compensation and benefits in an exciting, fast-paced
business casual environment. Join our growing team and apply online today at
CONTINENTAL FINANCE COMPANY is an EEO employer - M/F/Vets/Disabled