Director of E-commerce

Echelon Fitness Chattanooga, TN
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Report to the VP of Growth Marketing.

Work with Marketing, Product Management, Retention, Creative, and Finance to implement build best-in-class  eCommerce initiatives.  Transform the site and global domains with the goal to drive growth through better content, a better user experience, and better conversion.

Primary Responsibilities:

  • Lead the shopping experience; including the delivery of all sales, marketing, technology, and brand functions across the website. Serve as product owner for the e-commerce platform and improvements to achieve both KPIs; Own the analytics, technology, and tools that will be required to measure, test, and optimize performance
  • Execute marketing programs and website changes to increase qualified traffic to the site, improve time on site, lower bounce rate, strengthen conversion, and ultimately drive sales

Qualifications, Skills, & Abilities

  • Bachelor's Degree Preferred
  • Direct-to-consumer experience preferred.
  • 6-8 years of managing Ecommerce consumer goods selling / marketing experience.
  • Expertise in turning online traffic into sales by developing detailed plans for complex projects.
  • Strong knowledge of design and product development process.
  • Strong understanding of website UI/UX and development process.
  • Experience with ESP email marketing or equivalent preferred.
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