Associate Vice President of Annual Giving & Membership
This senior management position reports to the Vice President of Institutional Advancement and is responsible for developing a long-range plan, with a focus on data analysis and metrics, that will grow operational revenue and the Museum’s membership base. The AVP is responsible for developing, implementing and managing fundraising programs for the Museum’s Charter Membership, Patriots Circle and Tribute Products programs using all channels of annual giving fundraising including direct mail, digital and online, and personal solicitations of individual and corporations.
The AVP for Annual Giving and Membership is a key member of the Institutional Advancement leadership team and assists in developing and implementing a comprehensive donor journey experience for the Museum supporters. The AVP will build essential relationships and work with leaders and colleagues across the Museum to foster collaborative and creative engagement and outreach strategies for Museum members and constituents.
We are looking for a candidate that can build on the Membership program’s current success, while developing innovative and creative strategies to grow membership and mid-level giving. The AVP will promote a culture of high performance and continuous improvement that values learning and a commitment to quality by establishing development goals, assigning accountabilities, fostering collaboration, and developing internal partnerships to optimize connection between the Museum and members.
- Provide leadership to and supervise Director of Patriots Circle, Director of Charter Membership, and Director of Membership Services & Tribute Products, and their teams, to include budget management and developing programmatic goals.
- Oversee the growth of the national Patriots Circle program for both individuals and corporations. This includes creating a seamless solicitation program between direct mail and Patriots Circle; working with the Director of Patriots Circle to secure annual Patriots Circle gifts up to $10,000; adding a $25,000 giving level to the program; and producing creative and consistent engagement strategies for Patriots Circle members.
- Manage and supervise the Tribute Product program, which currently consists of the Commemorative Bricks and Road to Victory Pavers programs; advise on the Higgins Hotel Room Recognition program and bringing new tribute products to market.
- Work with the AVP of Advancement Services in developing a comprehensive donor journey experience, that includes prospect management and pipeline development for major and planned gift prospects within the Museum’s Membership base; build and manage a robust mid-level donor program from the Patriots Circle membership, and coordinate communication to identified prospects.
- In partnership with the Marketing department, develop digital fundraising initiatives to grow membership and drive Tribute products revenue. Work closely with the Marketing/Communications department as well as other key Museum stakeholders such as the Travel Program and the Education and Access department to offer Museum constituents the opportunity to become Members through promotion and stewardship initiatives.
- Bachelor’s degree in Marketing or similar field; Master’s degree preferred.
- A minimum of 10 years fundraising experience at the management level in a museum, university or comparable non-profit organization with evidence of success in membership programs, annual fund solicitations, and managing staff effectively.
- Experience designing, implementing and managing direct mail/direct marketing programs, including working with direct marketing agencies and national processing centers offsite.
- Demonstrated ability to conceptualize and implement a variety of solicitation strategies for annual fund and membership campaigns; demonstrated success with acquisition and retention results; and an ability to conceptualize and implement an overall membership engagement experience.
- Strong working knowledge of the best practices, principles, tools and methodologies of development and fundraising.
- Demonstrated ability to work in a high-visibility non-profit organization handling multiple projects simultaneously in a hands-on environment.
- Demonstrated competence in computer technologies, statistical analysis techniques, and database and spreadsheet applications with knowledge of Raiser’s Edge required.
- Excellent interpersonal, communication, presentation and writing skills.
- Solid administrative skills and demonstrated ability to manage a professional staff and to motivate staff to achieve fundraising goals.
- Demonstrated experience and commitment to fostering a team approach within a comprehensive Institutional Advancement operation.
- Willingness to work irregular hours including evenings, weekends, holidays, special events or during periods of heavy visitation.
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