PR Marketing Associate

Cassena Care Woodbury, NY $50000.00 to $70000.00 per year

Cassena Care is seeking a hardworking, highly motivated individual to join our team of professionals as a PR Marketing associate. 

Summary: Increase brand awareness, drive customer acquisition, retention, and engagement while ensuring consistency of brand messaging.

Responsibilities may include but are not limited to: 

  • Ensure the brand and brand values run through the DNA of the whole business.

  • Initiate innovative ways to communicate the brand to both existing and new customers.

  • Keep the brand fresh and ahead of the competition.

  • Build and execute a social media strategy through competitive research, benchmarking, messaging, and audience identification.

  • Create, edit, publish, and share daily content (original text, images, video) that builds meaningful connections and a positive experience.

  • Responsible for all internal marketing communications.

  • Responsible for the coordination, delivery and reporting of all PR campaigns, and further develop all PR relationships maximising brand exposure through all channels.

  • Produce engaging multi-channel content both ahead of time and to tight deadlines when required.

  • Responsible for providing regular reports on performance of all marketing activity in line with business objectives.

Required Qualifications:

  • Proven working experience in social media marketing, in particular a minimum 2 year experience blogging/posting articles.

  • Strong copy-writing and proofing skills, with a flair for creative writing.

  • English knowledge on profession/native level.

  • Excellent attention to detail.

  • Highly motivated, enthusiastic and with initiative and creativity.

  • Strong team player and able to collaborate with colleagues to achieve the best results.

  • Project Management skills.

  • Understanding of Web analytics tools (Google Analytics, WebTrends, etc.).

  • Able to assess the ROI of campaigns, make recommendations based on the analysis of campaign performance data.

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