Marketing Manager (Digital)

TEALEAVES Vancouver, BC
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What is our story?


Founded in 1994, TEALEAVES is the tea purveyor of choice to 5 star hotels and Michelin Chefs worldwide. We bring the finest teas, flowers, and herbs to our blending center, and meticulously cup out each ingredient, searching for the ultimate palate. As experts in Palate = Color + Aroma + Taste, we believe in a unique philosophy. Using tea as our vessel, we blend techniques, stories, people, and ideas together to create positive change for a better world. 

 

At TEALEAVES, we are a diverse collective of design-centric colleagues intent on making a difference - working on intractable problems ranging from biodiversity loss to inclusive design. Through the application of rigorous design and business practices our team strives to push the envelope to protect personal and planetary wellness.


Beyond “CSR” - Creating Impactful Change 


As a member of the TEALEAVES team, you will be an active participant in our brand campaigns and collaborations, employing the principles of inclusive/biodiversity design to communicate current initiatives to wholesale partners and brand champions! 


Committed to our work beyond the teacup. TEALEAVES has and continues to spearhead pro-bono projects that challenge mainstream thought and lead to global solutions. From sustainable packaging to partnerships with the United Nations, Microsoft Design and more... discover how we are blending for a better world.


Nature x Design Virtual Festival featuring our friends at Ellen MacArthur Foundation, Microsoft, The Outlaw Ocean, NSCAD, RISD, OCAD, Yale School for the Environment, Cornell, World Biodiversity Forum. 

In Good Taste Documentary on Positive Behaviour Change Design with UN’s FAO, John Hopkins School of Public Health, Harvard School of Public Health, Ellen MacArthur Foundation, Yale, Cornell. 

Biodiversity & Biomimetic Design Project on Conservation and Climate, with Botanic Gardens Conservation International, NASA Jet Propulsion Lab, UBC Botanical Gardens.

Biodiversity Design mainstreaming collaboration, in support of UN Biodiversity and UN SDGs with Microsoft Design, Watson Foundation, OCAD.

Our Current Projects 

TEALEAVES X Pantone Color Institute: The Color of Biodiversity

In collaboration with Pantone Color and the United Nation CBD, TEALEAVES is set to blend the official 'Color of Biodiversity'. With this Color, we hope to harness the press that it attracts to mainstream the issue of biodiversity loss and shed light to the integral role biodiversity preservation and regeneration holds in saving the planet.

TEALEAVES X Terger Charity Nepal 

At the foothills of Mount Manaslu in the Himalayas of Nepal, women farmers harvest wild goji berries. In a high altitude, biodiverse environment, the goji's are untouched by pollution and contain a robust palate of flavor. In support of the charity and empowering these incredible women, TEALEAVES has purchased their entire 2022/2023 Goji Berry harvest and will be blending a Wild Goji tea in honor of these women. 

Career Growth & Strategy


This is the place to be if you are highly ambitious and passionate. Associates enter a fast-paced, diverse, and entrepreneurial environment with a steep intellectual learning curve. You will be engaged to identify and analyze opportunities, articulate reasoned opinions, and execute complex strategic plans.  

Join a community of empathetic, intelligent, innovative thinkers who will be the next generation of leaders, intellectuals and social advocates. You will be mentored, trained and taught the rigorous mindset requisite to achieving audacious goals - to derive positive outcomes for the world.

Role Description


As the head of the Marketing Department, you will be reporting to Brand and Strategy to propel the consumer expansion through innovative marketing strategies. You will partner closely with Brand, Creative, Supply Chain, and B2C departments to ideate/iterate the Customer Journey driving customer growth.  


Responsibilities


  • Elevate the B2C experience, positioning TEALEAVES as a world-class online retailer across our e-commerce and digital platform experiences

  • Develop a cross-channel road-map to establish annual and seasonal plans 

  • Manage and lead end-to-end strategy on different marketing channels (strategy, planning, execution, budgeting, analysis, and optimization), including email, paid advertising & social  media, affiliate, content, and more

  • Direct and lead ROI & performance reporting, with emphasis on successes, trends, failures, and opportunities

  • Lead and inform influencer and media & PR strategy 

  • Lead and develop close collaboration with internal and external partners to ensure delivery and implementation of creative ideas that are on-brand and innovative

  • Engage our customer throughout the CX through marketing at all stages and segments

  • Oversee CRM and loyalty programs to test, iterate and adopt best practices to improve customer experience and drive growth

We are looking for...

  • A track record of success in consumer marketing (preferably in luxury)

  • Passion around growth and a bias for action

  • High level of comfort with testing approaches including A/B tests and incrementality tests

  • Strong understanding of performance marketing metrics, such as CPM, LTV, CPC

  • Demonstrated ability to think strategically, and explain rationale in a business sense

  • Flexibility, ability to adapt quickly to new information and data while managing multiple projects and priorities

  • Persistence, resilience, and hustle - proactiveness to move project forward in a fast-paced and ambiguous environment

  • Effective, efficient and empathetic leadership

  • Tech stack:  Google Analytics, Google Tag Manager, Google Data Studio, Tableau, SQL

  • Proven track record of strong quantitative & analytical skills, with demonstrated ability to derive insights from data

  • A commitment to operational efficiency and effectiveness, working to streamline processes to improve ROI

You will stand out if you have...


  • Emotional intelligence - a high level of self-awareness and introspection

  • Intellectual curiosity - creative and innovative conceptual thinking which stems from a plethora of disparate interests

  • An engaging, courteous style

  • An appreciation for the world of culinary, and sustainable luxury brands

  • A desire to create social impact

  • Values in inclusivity and collaboration, appreciating diversity 

  • Excellent quantitative & analytical skills

  • A genuine love for brands and design

Requirements

4 - 6 years of applicable work experience

Graduate Degree (MBA or equivalent)


Compensation


Competitive base salary + annual performance bonus

Wellness, Extended Health, Dental Benefits 

Career Development Program

(more tea than you can possibly drink)


Start Date


Summer 2022


Location


Vancouver (Westside), BC 

*note that the position might be virtual (work from home) pending Covid-19

 

Equity and Employment

 

TEALEAVES is committed to equity and to creating an inclusive workplace culture.  All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other factors prohibited by law.


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