Market Research Analyst
Zehnder Communications New Orleans, LA
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About Us:

Zehnder Communications is a fully integrated advertising agency providing a wide range of services, including strategic marketing, public relations, media placement, creative services, social media, interactive design and programming, research & analytics and business strategy. With offices in Baton Rouge, New Orleans, and Nashville, the agency has been serving the greater Southeast region for 23 years. And we are proud to be selected as a New Orleans CItyBusiness Best Place to Work in 2019, our thirteenth such recognition!

Interested in developing your career in a team-oriented, "work hard, play hard" environment?  Then Zehnder may be the place for you.  Our nationally acclaimed team of designers and programmers creates marketing-driven, interactive solutions that follow the latest industry "best practices" in design, software development, and interactive architecture methodologies. Creating scalable solutions, our experienced team provides solutions well beyond public websites–mobile, social media, behavioral email, intranet, and extranet solutions are all in play.

What you’ll do:

The Market Research Analyst position is accountable for conducting and managing quantitative and qualitative marketing surveys & research efforts. Successful candidates must have a strong understanding of processes and tools to gather and analyze data from diverse sources.  Additionally, they must be able to interpret data, formulate reports, make recommendations and presentations. You will be a member of a cross-functional agile research and analytics team responsible for assigned client projects. 

 

Position Requirements/Responsibilities
  • Proven market research analysis experience focused on collecting data on consumers, competitors and industry markets and consolidating this information into actionable insights, reports and presentations.

  • Sufficient knowledge of data collection methods (polls, focus groups, surveys etc)

  • Understanding of business and marketing objectives to design surveys to discover prospective customers’ preferences, personas and journeys.

  • Knowledge and experience in customer journey mapping techniques.

  • Manage and coordinate primary research projects with 3rd party vendors. 

  • Working knowledge of data warehousing, modeling, and mining.

  • Ability to interpret large amounts of data and multi-task.

  • Search engines, web analytics, and business research tools acumen.

  • Strong communication and presentation skills, including making client presentations, answering questions and instilling confidence in insights and recommendations. 

  • Stay up to date on key industry market trends, 3rd party research, and best practices.

 

What we’re looking for:

 

  • Bachelor's or advanced degree in Marketing, Business, Communications, Mathematics, Statistics, or a related field of study.

  • A minimum of 2 years within the Market Research industry.

  • Ability to cultivate and maintain productive working relationships with cross-functional marketing, digital, media, and creative teams.

  • Exceptional written, oral, and presentation communication abilities.

  • 2 years of survey design and support is preferred.

  • Knowledge of customer experience metrics and methods a plus.

  • Google Analytics, Data Studio Google Tag Manager experience a plus.

  • Experience with Qualtrics is preferred, not required.

  • Self-motivated and can work independently when needed in a fast-paced changing environment.

  • Strong analytical and critical thinking skills.

    What we offer:

    ·      Competitive salary, full benefits package including medical, dental, vision and 401k matching

    ·      Paid holidays and vacation/personal/sick time

    ·      A flexible, family-friendly, and collaborative work environment with an intense focus on teamwork

    ·      A team of people that work smart and play hard

    ·      Agency perks like free beer Friday or unlimited coffee and tea from a fancy coffee machine

     

    If you are interested, can excel in this role, and meet the minimum qualifications above, please apply including your salary requirements and resume with your application at: https://easyapply.co/a/a8a53391-e93d-48fe-8722-97e0ba7f85d2

     

    No phone calls, please. Candidates must be willing to relocate themselves if not currently residing in the area.  All submissions are confidential. EOE.

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Zehnder Communications is an EEO employer - M/F/Vets/Disabled
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