Social Media & Content Strategist

All American Home Care is looking for a creative, strategic, and highly motivated Social Media & Content Strategist who knows how to grow an audience organically, build meaningful engagement, identify new opportunities, and create original content that connects with real people. The ideal candidate is creative, staying ahead of trends and feeling comfortable building a content strategy, organizing a video shoot, working with employees on camera, analyzing engagement metrics, and reaching out to local creators for collaborations.

Key Responsibilities

Social Media Strategy & Growth

• Develop and execute social media strategies to increase engagement, brand awareness, and audience growth.

• Manage and grow our presence across Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant platforms.

• Stay current with social media trends, platform updates, algorithms, and emerging content formats.

• Identify opportunities to improve performance and reach new audiences.

• Monitor social media analytics and continuously refine strategies based on results.
  
  

Content Creation & Storytelling

• Create original content ideas, creative campaigns, and engaging short-form videos.

• Create concepts and scripts for Reels, TikToks, interviews, employee stories, and educational content.

• Write engaging captions tailored to each platform and audience.

• Organize and coordinate content shoots, including planning, scheduling, locations, and participants.

• Work with employees and other participants to help them feel confident and natural on camera.

• Ensure content is visually appealing, authentic, relevant, and aligned with our brand.

Influencer Collaborations & Partnerships

• Identify Philadelphia-based creators, influencers, businesses, and community organizations for potential collaborations.

• Independently manage outreach, communication, negotiations, and partnership coordination.

• Develop creative collaboration ideas that expand brand visibility and audience engagement.

• Manage partnership projects from initial concept through execution and performance evaluation.

Performance Analysis & Optimization

• Track key metrics, including reach, engagement, shares, saves, watch time, audience retention, and follower growth.

• Identify successful content formats and opportunities for improvement.

• Test new creative approaches and use data to guide content decisions.

• Provide regular performance updates, insights, and recommendations for continued growth.
  
  

Qualifications

• Minimum 2 years of professional experience in social media management, content strategy, or digital marketing.

• Proven experience managing and growing social media accounts for a business, brand, or organization.

• Strong understanding of organic social media growth and engagement strategies.

• Experience creating short-form video concepts, scripts, and engaging social content.

• Knowledge of Instagram, TikTok, Facebook, LinkedIn, and YouTube.

• Experience organizing photo and video shoots.

• Strong creative thinking, storytelling abilities, and visual judgment.

• Experience with influencer outreach, partnerships, or creator collaborations.

• Ability to analyze performance metrics and turn insights into actionable improvements.

• Excellent communication, organization, and time-management skills.

• Ability to work independently, take initiative, and manage multiple projects.

Preferred Tools & Skills

• Canva

• CapCut

• InShot

• Trello

• Google Workspace

• Google Business Profile

Apply today and bring your ideas, creativity, and expertise to All American Home Care.

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