Come join a growing financial
technology company that’s leading the marketplace in both the marketing and
servicing of credit cards!
Continental Finance Company specializes in credit card options for those
consumers with less than perfect credit. We are seeking a Senior Digital
Marketing Manager to support our Marketing team.
Our Sr. Digital Marketing Manager will develop
and execute digital marketing programs that effectively drive new customer
acquisition throughout multiple digital channels. The role is responsible for
digital channel account production and overseeing campaigns through all phases
of launch and roll out, including creative development, trafficking, reporting
and analysis and optimization.
- Experience with developing
and executing a variety of digital marketing channels (eg: email, social
media, digital channels, website, and SEM).
the digital marketing efforts, taking on accountability for strategic
recommendations around campaigns and optimization
develop, and evaluate innovative and digital marketing strategies
directing, and coordinating marketing efforts.
the social media marketing strategy and content marketing.
the website to optimize for search and lead generation.
brand awareness and positioning.
- Manage the daily execution of digital
credit card customer acquisition campaigns and initiatives.
- Identify and implement
opportunities to enhance digital program performance, develop new growth
opportunities and optimize profitability.
- Manage relationships with strategic
partners (eg: Facebook, Google, Microsoft, Amazon and others) overseeing
the execution of digital marketing campaigns.
- Leverage deep experience with
digital media management, display prospecting and re-targeting, paid
search, email, referral marketing, as well as web analytics tools and A/B
- Master Keyword Research,
On-Page Ranking Factors and Link Building experience.
- Execute other marketing
campaigns and programs as needed.
The ideal candidate will have the following:
- A bachelor's degree is desired
and at least 4 years of experience in a related digital marketing role.
- A strong understanding of Email
Marketing, Search Engine Marketing (SEM), Search Engine Optimization
(SEO), Display Marketing and/or Referral Marketing and be familiar with a
variety of these fields' concepts, practices, and procedures.
- Experience conducting analysis
using web analytics, a/b testing, and campaign management tools /
platforms like Google Analytics, Bright Edge and Cision and/or others.
- At least
2 years of experience in marketing for financial services/fintech or
another highly regulated industry
least 2 years of experience driving customer acquisition and creative
- A wide degree of creativity and
- Previous experience in credit
card marketing is a plus.
Why Continental Finance?
Continental Finance Company (“CFC”) is one of
America’s leading marketers and servicers of credit cards for consumers with
less-than-perfect credit. Since the Company’s founding in 2005, CFC has prided
itself on its corporate responsibility to customers in terms of a strong
customer support program, fair treatment, and responsible lending. With our
success, we have also grown into an innovative financial tech company! With a
state-of-the-art consumer underwriting, marketing, and servicing platform, we
provide a variety of services to our consumers when other financial
institutions will not accommodate them. We are proud to provide access to
credit products and excellent services to consumers who are largely overlooked
by traditional credit card issuers.
CFC is seeking bright, energetic individuals
that will help us grow and develop together! We uphold a promise to treat our
employees with the same care and concern as we do our customers. We offer all
employees competitive compensation and benefits in an exciting, fast-paced
business casual environment. Join our growing team and apply online today at
CONTINENTAL FINANCE COMPANY is an EEO employer - M/F/Vets/Disabled