Content Marketing Coordinator

Vancouver, BC Full-time

About the Organization

At Ronald McDonald House Charities® British Columbia and Yukon (RMH BC), we envision a province where families stay close to their sick children. Today, 2 out of 3 Canadians live in a city or town without a children’s hospital. Our Mission is to give sick children the healing power of being together with family.

As a champion of family-centered care, we enable access to children’s hospitals by providing families with sick children accommodation, meals, and wellness programs that support their emotional and physical well-being.

In 1983, the first RMH BC House opened its doors in Vancouver with a 13-Bedroom House, and over the years, with an increase in demand for this essential service, construction of a new building was underway. In 2014, a 73-bedroom House was unveiled on the grounds of BC Children’s Hospital along with a new 2,000 sq. ft. RMH Family Room in Surrey Memorial Hospital. As the second-largest House in Canada and one of the largest in the world, RMH BC will continue to grow and meet the needs of families across BC and Yukon.

Our team is the backbone of our organization—serving our families, supporting volunteers and donors, and spreading awareness every single day.

About the Position

An integral part of the Development and Communications team, the ideal candidate is a creative communications professional, with a strong background in writing.  An avid storyteller and content specialist, the successful candidate will develop engaging content showcasing our impact to attract and retain donors and ambassadors through social, digital, and traditional marketing channels. Key responsibilities include but aren’t limited to:

  • Assisting the Marketing Manager in developing strategies for growing RMHBC’s content channels including its website, social platforms, newsletter, and other communication pieces, to increase brand awareness and engagement.
  • Writing for a donor-facing audience with compelling language around impact and strong calls to action.
  • Providing editorial support to increase various programs’ reach and impact by assisting in the development of educational resources, promotional materials, digital content and supporting various marketing campaigns.
  • Writing, editing, laying out and posting content for various communication pieces and audiences that is consistent with RMHBC’s tone of voice, mission, and values.
  • Working closely with the Marketing Manager and Vice President, Philanthropy on corporate communications including writing for internal and external audiences.
  • Monitoring online traffic, audience response, and engagement and evaluating content performance across platforms.
  • Frequently curating pictures and videos, in collaboration with other departments, to build assets to be used for future communications.
  • Regularly performing content audits to identify gaps and opportunities.
  • Following industry-related news and generating ideas around trending topics, and best practices, using new technologies, tools, and programs.
  • Other tasks and duties as assigned.

Job Specific Competencies and Skills

  • Alignment with the mission and values of Ronald McDonald House BC and Yukon
  • Ability to represent the House with a polished, positive, and professional demeanor and attitude at all times.
  • Commitment to work collaboratively in a team environment with staff, volunteers, families, donors, and the public, in the best interest of families.
  • Top-notch storytelling, writing, and editing skills.
  • Intermediate working knowledge of MS Office Suite – Word, Excel, PowerPoint, etc.
  • Working knowledge of InDesign, MailChimp, and similar programs is an asset.
  • Solid understanding of social media platforms such as Facebook, Instagram, LinkedIn, and Twitter, also tools such as Sprout Social, will be beneficial. Knowledge of Tik Tok will be an asset.
  • Strong interpersonal skills with the ability to work independently and with diverse groups.
  • Ability to efficiently work through a diverse range of assignments while meeting multiple deadlines, along with thorough attention to all details and consistent with follow-through.
  • Calm under pressure, able to multi-task in a deadline-driven environment.

Experience and Educational Requirements

  • 1-3 years’ experience in a Content Marking or Communications role including experience in:
  • Creating, optimizing, and distributing content on various platforms
  • Implementing SEO best practices and content creation
  • Video production for social is an asset.
  • University degree or diploma in a relevant field, including Marketing, Communications, Journalism, or Creative Writing is preferred.
  • Experience in not for profit an asset.
  • Strong commitment to professional standards.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Please note: All successful candidates will be required to undergo a vulnerable sector criminal record check.

Please visit our careers page to see more job opportunities.

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