Position Title: Senior Brand Manager
FLSA Status: Exempt
Reports to: Vice President, Marketing
is looking for a Brand Manager to develop the future of DDC's portfolio of
products and brands.
the Senior Brand Manager, you will work with cross-functional, cross-portfolio
team members to develop commercial strategies across various channels that
support achieving growth by improving market access and channel performance.
Senior Brand Manager will work directly with the VP of Marketing to develop and
implement strategic & tactical marketing plans to ensure the success of
assigned product line(s). The Senior Brand Manager interfaces with internal and
external customers as needed to manage the promotion, growth and maintenance of
product lines in accordance with the company’s goals and objectives.
- Responsible for
leading all aspects of the product life cycle ranging from setting product
definitions, pricing, leading product core teams, launch activities, product
sustaining and product obsolescence.
- Work with internal
stake-holders to develop and implement high impact collateral and sales tools
for B2C and B2B product lines.
differentiated and compelling value proposition including: sell sheets,
advertising, mailers, training materials, competitive analysis and tactics,
cost comparisons, pricing promotions, etc.
- Develop annual
forecast and growth targets for assigned product line(s).
- Assist in the
development of marketing plans that detail competition and sales strategy.
- Assume the role of
“product champion” by developing an understanding of the customer journey,
ensuring needs and next steps are intuitive.
- Work with senior
management to develop and manage to annual budget for product lines.
- Develop launch
plans for new products based on analytics and market research.
- Manage revenue
growth and profitability of assigned product line(s); provide regular
communication to management.
- Mange Portfolio
Lifecycle by providing recommendations for product improvements; conduct
quarterly and annual profitability analysis to determine pricing/product
- Participate in
cross-functional product teams devoted to troubleshooting and product
- Keep up-to-date
with competition and market trends; actively monitor competitor activities to
define positioning and differentiators.
- Provide product and
positioning training for internal and external customers.
- Assist with
planning and execution of sales meetings and trade shows.
- Assist with
maintaining and growing relationships with external partners.
- Ensure and maintain
compliance with the company’s quality system requirements through training and
adherence to policies, procedures and processes
- Other duties as
- Travel as needed.
- Bachelor’s degree in related field or equivalent
years of experience.
- Minimum of two (2) to three (3) years previous
product management experience; previous experience within a healthcare, life
sciences, or biotech industry highly preferred; knowledge of company product
lines a plus.
- Demonstrated experience with successful product
- Experience with both hospital and alternate site
segments a plus.
- Experience working with distribution channels a
- Practical budget management experience.
- Working knowledge of Microsoft Office.
- Excellent presentation skills and demonstrated
- Superior written and verbal communication skills
- Strong planning, organizational, time, and
project management skills are required
- Must be self-motivated and have the ability to
work with minimal supervision; must also be able to work as part of a team.
- Demonstrated ability to work cross-functionally.
Due to the sensitive
nature of our business, it is imperative that each Team Member is of high
integrity and able to keep work-related issues confidential.
DNA DIAGNOSTICS CENTER INC is an EEO employer - M/F/Vets/Disabled