The Vice-President, Digital Banking & Marketing
provides operational leadership, sales leadership and tactical business
planning over Cambrian’s integrated Digital Banking strategy. With a mandate of
growth and enhanced member experience, the Vice-President, Digital Banking
& Marketing will integrate the evolving digital banking experience with
contemporary marketing techniques and the optimization of in market campaigns
to deliver a compelling value proposition.
The incumbent will collaborate with internal stakeholders to foster a
member-centered digital experience through continuously improving digital
banking solutions, websites and other member engagement tools to strengthen
member relationships and attain a variety of business objectives.
role of Vice-President, Digital Banking
and Marketing, you will:
the development and
implementation of digital strategies, initiatives and solutions that drive
innovation and create competitive advantages in online/mobile member
and continually review Cambrian’s digital roadmap, outlining clear goals and
objectives. Lead the transformation of
the overall digital experience for members.
leadership to an agile and results oriented digital marketing team, working
collaboratively to increase awareness and reach with target audiences, develop
compelling product value proposition messaging, and optimizing in-market
campaigns according to research and results.
and implement an integrated marketing approach that will engage members (and
prospective members) through digital channels, resulting in online conversions
that provide members with advice or referral to an internal partner.
and support the Manager, Direct Sales & Service in leadership of the
contact centre to achieve objectives while delivering best in class digital
support, integrating and prioritizing activities with the overall digital
closely with the Communications team on the coordination of social media
strategy and content, incorporating marketing campaigns where appropriate.
with various internal stakeholders on the development and implementation of
Cambrian’s branding. Ensure the brand is
well reflected in all digital touchpoints and marketing initiatives.
closely with the Business Intelligence team to leverage data analytics across
all digital initiatives and touchpoints in alignment with the marketing
KPIs and reporting for digital solutions, marketing initiatives and support
team, to evaluate performance against desired results.
new market and distribution opportunities that align to strategy and lead to
profitably expanding the reach of Cambrian’s retail products and services.
or Diploma in Business, Marketing or an equivalent combination of education and
of ten years of progressive digital marketing experience in a corporate
environment, plus a minimum five years of experience leading a direct sales
in the following competencies: Digital marketing strategies and techniques; Social
media and digital marketing platforms; SEO, SEM and digital advertising; data
analysis and writing skills; direct sales leadership; retail banking, credit
and investment services; people and change management; project management and
business planning; financial management, budgeting & forecasting.
What we offer you in return:
Competitive salary, career
progression and professional development, community involvement opportunities
and comprehensive benefits package including a pension plan. This position is
located at Cambrian’s office on Broadway in Winnipeg.
How to apply:
submit your application to https://cambrian.easyapply.co/ by 12:00 noon on Monday July 20, 2020. Your
resume and cover letter must clearly illustrate how you meet these