Wachusett Brewing Company Sales Representative

Wachusett Brewing Company Inc This is a remote role
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Sales Representative – Massachusetts (Eastern Massachusetts including the counties of Middlesex, Essex, Norfolk, Bristol, Plymouth, Suffolk, and Barnstable).

Job Summary:

The Wachusett Sales Representative is responsible for the day-to-day execution of the Wachusett Brewing sales strategy through distributor management, account-level presence, and execution of tasks in their assigned territory. The WBC Sales Representative is expected to be self-motivated, own the success of their territory, and drive that success daily. We are looking for a candidate that can sell, service, and maintain existing accounts while driving new distribution, visibility, and volume. The ideal candidate for this role will reside in Eastern Massachusetts and will predominately call on L. Knife, Seaboard, and Craft-MA which includes but is not limited to all the counties in their portfolio or future acquisitions.

Essential Duties and Responsibilities:
Basic job duties that an employee must be able to perform, with or without reasonable accommodation:

  • Grows WBC presence through increased points of distribution, chain support, managing allocations, and inventory in the region. 
  • Plan and execute all aspects of consumer samplings to drive brand awareness, customer satisfaction, engagement, and retention.
  • Can build and deliver professional sales presentations for large groups.
  • Plans manage time and prioritize as necessary to align efforts with monthly objectives and company sales goals.
  • Develop and maintain display standards at retail stores. 100% ad execution at major chain stores and increased merchandising/selling support during key holidays.
  • Develop and maintain distributor relationships while holding them accountable for goals and forecasts through quarterly progress reviews.
  • Regular communication of wins, challenges, and opportunities to the manager.
  • Execute off-premise promotions and occasionally special events that generate WBC brand awareness and consumer sampling that support new distribution.
  • WBC standard account visit goal is 40 per week or as defined by supervisor and logged within the CRM.
  • Respond to all communications (internal and external) within a timely manner.
  • Punctuality and professionalism matter at all times; do not be late for meetings, work-withs, scheduled appointments, etc.
    • Required to safely work with all wholesaler personnel on a monthly basis.
    • Time management; must be able to manage time to effectively close out goals and administrative duties.

 Professional Appearance and Responsibility: 

o    WBC Logo branded shirt or collared shirt at all times in the market. Close-toed shoes at all times.  Maintain your appearance with updated WBC looks and adhere to our Marketing department’s standards.

o    No non- WBC logo’s t-shirt, no damaged, stained, or worn/faded pants, no shorts.

o    Alcohol consumption-- it is very important to maintain and act responsibly at all times. At no time is a WBC employee to be intoxicated during company time or when representing WBC in the market. 

o    All WBC employees must adhere to all ethical business practices and be responsible in our “distribution” market at all times.  Make good decisions as you represent the WBC brand.

Education & Experience:

  • Minimum 2 years of alcohol industry sales experience.
  • Brewery experience is a plus.
  • Drivers license, a clean driving record, and a car.
  • MA Resident.

Physical Requirements:

  •  Extensive car travel-please work smart, conserve gas and use best practices in the market. Must have reliable transportation and space for items such as cases, kegs, POS, etc.
  • Overnight Travel: Trips to Westminster for quarterly meetings and to assist in new or existing markets.
  • Weekend/ Nights Availability. This will vary depending on the market needs.
  • Lifting and moving cases (~35 lbs.) and kegs (~165 lbs.) of product.
Wachusett Brewing Company Inc is an EEO employer - M/F/Vets/Disabled
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