Director of Web Development and Strategy
The National WWII Museum’s Marketing and Communications team is seeking a Director of Web Development and Strategy to oversee the development, management, maintenance, optimization, and growth of the institution’s web presence. Through content-driven websites, email communications, web-based applications, and digital solutions, this position plays both a technical and strategic role in ensuring the Museum provides a top-tier digital experience that not only reflects its reputation as the #1 attraction in New Orleans but also positions it as the go-to resource for WWII content, attracting online audiences from across the globe.
Reporting to the Chief Marketing Officer, the Director of Web Development and Strategy manages all aspects of building, maintaining, and updating institutional websites with a focus on enhancing the user experience, functionality across devices, information architecture, search engine optimization, and accessibility to meet Museum goals. The ideal candidate thrives in a highly collaborative, fast-paced environment and enjoys working closely with other Museum colleagues and third-party developers to manage web-based projects from conception to launch.
- Lead, oversee, and perform the Museum’s front-end and back-end website development as well as ongoing maintenance and updates.
- Provide leadership for the Museum’s robust email communications, including scheduling, strategy, development, database management, distribution, and optimization.
- Effectively supervise the Museum’s in-house web development team as well as third-party vendors, contractors, and others to complete web assignments, to enhance web performance, to conduct regular updates, and to troubleshoot issues.
- Collaborate with the Marketing Analyst and Digital Content Strategy Manager to monitor the behavior of the Museum’s web and social media audiences and provide insights and recommendations to optimize the digital experience and increase online engagement.
- Collaborate with the Museum’s Institutional Technology and A/V teams as well as other departments on various initiatives including but not limited to the Museum’s efforts to digitize its collections, event livestreams, as well as multimedia interactive experiences and displays such as the Dog Tag Experience.
- Stay on top of digital trends and best practices
to ensure Museum web products remain up to date and have a competitive
- Bachelor’s degree in computer science, graphic design, math, related field or equivalent experience.
- Minimum of five years of experience in advanced front-end and back-end web development, from conception, design, and coding to implementation and maintenance.
- Expert proficiency in building and maintaining responsive sites in Drupal and WordPress, including experience with version updates, plug-in development, customization, theme extensions, API integration, and troubleshooting.
- Firm understanding of web standards, compliance, security, and accessibility; a good eye for aesthetics and experience in User Experience (UX) design desired.
- Strong familiarity with web server maintenance, particularly Pantheon and LiquidWeb cloud sites
- Experience with the Blackbaud suite of products, particularly CRM features.
- Ability to set up and track analytics using Google Analytics and Google Tag Manager.
- Experience with DNS management.
- Comfortable with terminal and Linux administration.
- Proactive work style with ability to manage on multiple projects, consistently meet deadlines, and find creative solutions to problems
- Excellent interpersonal skills and ability to build positive, collaborative relationships at all levels of the organization and with third-party developers, agency partners, and consultants.
- Willingness to work a flexible schedule, as
needed, that may extend outside of the typical 40-hour workweek, including
weekends and evenings, to complete tasks and meet deadlines during high-demand
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