Specialist, Social Media

About Spark

TELUS Spark Science Centre (Spark) is a registered educational charity that exists to entertain and inspire people of all ages through creative encounters with science, engineering, technology, math, and art. Spark exists to lift people up with the power of curiosity through creative encounters with science!  

Calgary’s science centre is a pioneer in science entertainment and programming, with roots dating back to 1967. Spark is home to one of Western Canada’s largest dome theatres, the Digital Immersion Gallery, VR experiences, and innovative spaces like Steven’s Lab—where interactive experiments unfold before your eyes. From Flint the robot dog to R05iE, Canada’s first robot coaster, and a 15-acre park exploring the science of the developing brain, Spark is a hub for unforgettable creative encounters.

Position Overview

Reporting to the Manager, Marketing, Communications & Media, the Specialist, Social Media plays a key role in shaping and delivering Spark’s content across platforms, channels, and communities. This role supports the development and execution of Spark’s annual marketing plan through compelling storytelling, content creation, community engagement, and social-first thinking.

This position is rooted in content across platforms, from social media and video to written brand communications, community storytelling, and influencer content. The successful candidate is both strategic and hands-on: someone who loves creating, experimenting, tracking performance, and responding in real time to cultural moments and audience behaviour.

You’re comfortable behind and in front of the camera, can turn ideas into engaging Reels, Shorts, posts, and captions, and understand how content supports brand, events, ticketing, memberships, and visitation. You’re also a strong writer who can support on-brand communications across channels and collaborate closely with internal teams and external partners.

If you love being part of the action, are energized by engagement and growth, and don’t mind getting hands-on with science experiments, or hopping into a costume for content, this role is for you!

This role involves relationship-building internally and externally to help tell Spark’s story, grow community, and engage ever-expanding audiences, supporting Spark’s goal of becoming one of the world’s most worth-visiting science centres.

Please Note:

·         This position is onsite only at Spark, with some offsite work for outreach, events, and community activations.

·         The schedule for this role is Tuesday to Saturday. Some evenings and weekends are required.

Key Responsibilities

·         Plan, create, and execute engaging, on-brand content across platforms including Instagram, TikTok, Facebook, YouTube, LinkedIn, Threads, X (Twitter), and emerging channels

·         Create and edit written, photo, and video content, including Reels, Shorts, Stories, and live content

·         Maintain a unified brand voice and visual identity across all content and platforms

·         Collaborate with the marketing team to build and manage content, social media, and events calendars

·         Monitor trends, cultural moments, and platform updates to inform content ideas and strategy

·         Engage with audiences by responding to comments, messages, and inquiries in a timely, brand-appropriate way

·         Support community engagement initiatives through content, storytelling, and on-site participation and monitoring all channels to respond to comments and concerns

·         Attend events, activations, and programs to capture and produce real-time and post-event content

·         Build relationships internally and externally to surface stories that reflect Spark’s mission and impact

·         Assist with influencer scoping, outreach, and content coordination

·         Support influencer nights, media events, and creator experiences as needed

·         Track influencer content performance and ensure alignment with Spark’s brand and goals

·         Review analytics, track performance, and report on key content, social, influencer, and media metrics

·         Use insights to refine content approaches and improve engagement and reach

·         Support social media, influencer, and broader content strategies in alignment with business objectives

·         Support planning, coordination, and execution of marketing, media, VIP, and outreach events

·         Assist with media coordination, content capture, tracking, and reporting

·         Ensure all activities align with Spark’s strategic goals and values

·         Model high performance, flexibility, collaboration, and kindness in a fast-paced environment

·         Other duties as assigned

Qualifications & Knowledge

·         Minimum 3 years of experience in a content, social media, or digital marketing role

·         Proven experience creating and managing content across multiple platforms

·         Strong writing skills with the ability to support on-brand communications and storytelling

·         Proficiency with video and photo editing tools (Adobe Creative Suite or similar)

·         Experience using social media management and analytics tools (e.g. Sprout, native platform tools)

·         Strong understanding of engagement, audience growth, events, ticketing, and brand storytelling

·         Excellent social listening skills and awareness of digital and cultural trends

·         Analytical mindset with the ability to interpret metrics and adapt content accordingly

·         Strong communication, planning, and copy-editing skills

·         Highly organized with excellent time management and the ability to manage multiple priorities

·         Detail-oriented, adaptable, and enthusiastic about learning and growth

·         Agency experience is an asset

Please submit a portfolio of your social media work with links and key measurable highlights to Careers@sparkscience.ca after you apply.

This role is based in Calgary, Alberta and applicants must be located in Calgary.

We thank all applicants for their interest. Only those selected for an interview will be contacted.

Don’t meet every single requirement? Studies have shown that women, people of colour, and persons with disabilities are less likely to apply to jobs unless they meet every single qualification. At Spark, we are dedicated to building a diverse and inclusive workplace so if you are excited about this role please apply! An excitement and passion for science can go a long way here so you may be just the right candidate for this or other roles at Spark.

Please visit our careers page to see more job opportunities.