Sales and Marketing Analyst

Vertava Health This is a remote role
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Sales and Marketing Analyst

Reports to: Director of B2B Marketing

FLSA Status: Exempt

 

ABOUT VERTAVA HEALTH: Vertava Health is a leading national behavioral healthcare system for mental health and substance use disorders, providing a full continuum of services based on the individuals' varying needs at different times in their health and recovery journey. We apply evidence-based treatment modalities at every level of care and embed digital health tools to enhance and amplify clinical outcomes. With a growing list of Joint Commission accredited inpatient and outpatient locations across the country, a virtual care platform and a national network of healthcare providers, Vertava Health pioneers care that empowers people so that they can live out their best future.

 

In order to make this possible, we need an exceptional Sales and Marketing Analyst who can meet the requirements below.  Think you have what it takes to help us change lives all over the country?


Job Summary:

The Sales and Marketing Analyst will be reporting to the Director of B2B Marketing, the Sales and Marketing Analyst will be responsible for creating and analyzing marketing data sets to derive actionable insights and support strategic decision making across multiple marketing channels and lines of business. The ideal candidate will have a bachelor’s degree in Marketing, Finance, or other business-related fields, possess excellent analytical and numerical skills, and be highly organized with great problem-solving skills.


Priority responsibilities include:

  • Benchmarking, forecasting, and using data to evaluate performance and success

  • Conceptualizing and building marketing dashboards and reporting to inform decision making

  • Identifying key trends within large data sets and presenting findings as actionable insights and recommendations

  • Understanding and properly utilizing the lead-funnel process

  • Tracking and measuring analytics and established success metrics for the marketing team and build reports that provide data and insights into the decision making for all marketing efforts

  • Leverage marketing, customer, and audience segmentation data to drive improved decision making

  • Create and review trackable marketing efforts to tie back ROI as it relates to our KPI’s

  • Collaborating on cross-functional projects, creating ad hoc analyses, presenting findings and recommendations to senior leadership

Other duties as assigned


Requirements:

  • Bachelor’s Degree in Marketing, Finance or other related field

  • 1+ years of data analytics experience required

  • Experience with Salesforce required

  • Experience utilizing Salesforce Pardot required

  • 1+ years of experience with Definitive Healthcare or a similar healthcare analytics platform required

  • Knowledge of LinkedIn Ads is a plus

  • Solid knowledge of Excel and data visualization tools

  • Able to collaborate with internal coworkers and external customers

  • Team player who is motivational and has excellent communications skills

  • Ability to function independently with minimal supervision


Physical Requirements: 

  • Ability to use hands and fingers, talk or hear

  • Ability to sit, stand, walk and reach continually. Ability to climb or balance, stoop, kneel, or crouch frequently

  • Ability to frequently lift and carry up to 20 pounds and occasionally lift and carry up to 50 pounds

  • Close vision required to see computer monitor, read documents, and operate copy and fax machine

  • Work environment is indoors and climate controlled. Occasionally exposed to outdoor weather conditions

Vertava Health is an EEO employer - M/F/Vets/Disabled
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