Strategic Marketing Manager

Scientist This is a remote role

This position may be U.S. remote, in-person at our Solana Beach, California HQ, with consideration given to an EU remote candidate.

The Strategic Marketing Manager will be responsible for expanding the business footprint and curating content for a digital engagement platform (Connected Community™ - HealthEconomics.Com) that informs, empowers, educates and connect researchers, solution providers, and other stakeholders in pharmaceutical value, evidence and access arena. 

The ideal candidate has business and marketing skills, a strong aptitude for building customer relationships, driving revenue, creating digital content, and expanding the relevant knowledge base for professionals. 

A knowledge of health economics and outcomes research (HEOR), real world evidence (RWE), medical affairs, and market access (MA) is desirable.

  • Expand HealthEconomics.Com readership, advertiser base, content, and industry impact, drawing upon sufficient subject matter expertise in HEOR, RWE, and MA 
  • Conceive and implement new marketing and educational programs that reflect the changing trends in healthcare value, evidence and access industry
  • Work cross-functionally with teams to develop and deliver content that drives business relationships and sales for the company overall and relevant verticals
  • Provide editorial direction and content curation of digital newsletter, website and other digital channels
  • Drive new service offerings that deliver a competitive edge
  • Support industry researchers to identify and connect with service providers via the Value, Evidence and Access online marketplace
  • BS, MS or PhD in business development, commercialization, marketing or research focused in HEOR, RWE and Market Access, or in the general field of healthcare value and access (or 3+ years equivalent work experience)
  • History of strategic thought leadership and/or content development to build reputation and authority with researchers, prospects, customers and other stakeholders
  • Track record of marketing and customer acquisition successes
  • Strong up-to-date knowledge of the HEOR, RWE and MA field including key solution providers, emerging trends, current events and relevant issues. You have a commitment to staying knowledgeable about the scientific research areas of focus demonstrated by high curiosity and determination for self-learning
  • Exceptional written and oral communication skills; comfortable with client presentations and engagement with researchers
  • Full medical and dental coverage
  • 401K matching
  • Competitive salary
  • Stock options at a rapid-growing start-up company

This position may be U.S. remote, in-person at our Solana Beach, California HQ, with consideration given to an EU remote candidate.

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