The Lone Mountain Land
Company, with its headquarters in Big Sky, Montana is looking for a Director of
Marketing to join the team. The Lone Mountain Land Company, LLC was formed by
CrossHarbor Capital Partners to manage the planning, entitlement, building,
marketing, and sale of premier real estate communities around Big Sky, Montana.
The company supports world-class club operations at Spanish Peaks Mountain Club
and Moonlight Club and oversees real estate activities at Spanish Peaks,
Moonlight Basin, Town Center, and other projects in the Big Sky region. LMLC
also owns The Wilson Hotel, The Montage Big Sky and other, in-process, hotels
LMLC is comprised of
professionals with decades of combined experience developing resorts across
North America. Each member of the team is passionate about what they do.
Collectively, the company supports the thoughtful growth of our community and
believes the best development is done responsibly and sustainably, both in
terms of environmental protection and the long-term economic prosperity of our
community. We love Big Sky and are eager
to be a part of its vibrant and dynamic future.
The marketing and
communications division serves as a leader for the business on many fronts, yet
functionally serves a support role towards supporting the success of the many
operating companies which roll up to LMLC, the parent company. A successful
candidate for the Director of Marketing position will bring contemporary
marketing background, skills and experience, with a heavy emphasis on all
facets of digital marketing and project management capabilities along with
substantial analytical skills.
S/he will have a track record
of building and executing analytically based and data-driven marketing
strategies and will also have experience working with premier-level brand(s),
which maintain clearly defined brand platforms supported extensive creative
assets and agencies. The balance between
working with creative/brands and analytics all within multiple media channels,
is central to success.
Reasonable accommodations may
be made to enable individuals with disabilities to perform the essential
LMLC’s marketing communications plans which are developed for the multiple
assets and operating companies associated with the company.
- Refine and
execute fully integrated and analytically based digital marketing strategy
to support LMLC’s assets’ and operating companies’ fiscal and positioning
objectives. This will include, but not be limited to executing customer profiling,
targeting and conversion initiatives and campaigns which will include all
expressions of marketing from printed collateral to onsite signage and
from active use of the most contemporary CRM / DRM tools available to
digital marketing campaigns which are informed by these same tools.
- Develop a
comprehensive inventory and management system for all facets of the
company’s intellectual property assets, (e.g., marks/logos, photography,
video, tradenames) as well as the company’s website URLs.
- Partner with
the Big Sky Real Estate division in development of marketing strategies
and tactics which support their success towards selling the company’s real
- Support all
facets of marketing programs and initiatives for Moonlight Basin, and its subsidiaries,
Spanish Peaks Mountain Club, The Wilson Hotel, Town Center and in
development operating companies, such as Montage Hotels & Resorts.
- Work with
the company’s finance department so to help develop and analyze
performance metrics and continually strive to improve the efficacy and
results of all marketing campaigns and initiatives.
annual targets and KPI’s for all direct reports, evaluate results on a
continuing basis, establish individual accountability for team members
success through the year, providing open and honest feedback and coaching.
- Help manage
agency/consulting partner(s) as needed on a per project basis, including
running RFP process when necessary.
- The Director
of Marketing reports directly to the company’s Chief Marketing Officer.
Required Education, Skills,
- Minimum of five (5) years of Marketing and Brand Management with
proven track record of driving growth.
- Minimum of five (5) years in a leadership position overseeing
cross-functional work teams.
- Minimum of three (3) years in director-level position and high
competency in presenting in front of teams.
- Bachelor’s Degree in Marketing, Communications, or related field.
- Deeply understands and has maintained substantial experience with
digital marketing campaigns and assets, including having worked with
social media, website development, SEO/M, PPC and CRM
tools/platforms. Able to integrate,
on an ongoing basis, analytics associated with campaigns which informs and
shapes the efficacy of all marketing efforts.
- Proven ability to work with diverse teams within the marketing
division and within the company.
- Proven experience in project and department management, including
responsibility for developing marketing plans, market forecasts, and
- Inspiring leader, communicator and influencer.
- Ability to balance high-level strategic thinking with a
willingness to be tactical and fully engaged in finite details.
- Enjoys working in a casual and energetic work environment and
applying strong work ethic.
- Functions in the intersection of highly creative and organized
- Grace under pressure and a comfort with certain levels of
• This job operates in a professional office
environment. This role routinely uses standard office equipment such as computers,
phones, and photocopiers.
Position Type/Expected Hours
• This is a full-time position. Normal hours of work at
Monday – Friday from 9am to 5pm, however, this position may require work
outside of these hours.
Please note this job
description is not designed to cover or contain a comprehensive listing of activities,
duties or responsibilities that are required of the employee for this job.
Duties, responsibilities and activities may change at any time with or without