POSITION SUMMARY: The Creative and Digital Marketing
Assistant will support in all marketing efforts, including overall creative
strategy and design, social media, and online platforms for the company’s
Director of Marketing and team. They will assist in creating content for online
pages and advertisements, menu creations, and photography. They will create
content and execute all Social Media platforms and digital advertising
campaigns. The Creative and Digital Marketing Assistant contributes to the
creation, management, and activation of key marketing events, both small and
large in scope, with the goal of executing events on time, within budget.
updates, and executes monthly social media content calendars and email
in content creation, video/photoshoots, and sourcing to ensure all content
exemplifies brand standards.
in designing and updating menus, graphics, and advertisements.
with photography and photo editing.
and updates daily content of all venue social medias and websites, thoroughly
manages and monitors all social media accounts and delivers audience engagement
with the marketing team to maintain branding.
digital metrics and trends to improve and/or add functionality.
and proficient with monitoring and analytics platforms and the ability to track
activity to generate monthly reports.
venue marketing budgets along with the Director of Marketing as related to
project deliverables meet and/or exceed internal expectations with respect to
quality, budget, timelines, and strategy.
with all MEOs, event calendars, and ordering swag and props.
drafting of all Marketing Event Orders (MEOs) for approval from Director of
contracts with local vendors who are necessary to execute successful events
(décor, entertainment, swag etc.) as needed.
announcements of marketing events across all marketing platforms and
departments for all venues at least 30 days out.
strong relationships with online advertising and sales partners, research and
negotiate with new partners, and account management.
and manage internal communications about digital marketing initiatives with
relevant internal TC Restaurant Group departments.
ESSENTIAL FUNCTIONS OF
THE POSITION INCLUDE, BUT ARE NOT LIMITED TO:
- Incredible organizational skills and attention to detail, and the ability
to multi-task across many projects with varying deadlines.
- A passion for innovation, creativity and out-of-box thinking.
- Ability to write creatively for different consumer facing
audiences and think critically about what appeals most to each while
maintaining brand standards for voice and persona.
- A high bar of excellence and the ability to take feedback and constructive
- Must be able to accept changes readily, both in job
responsibilities as well as work environment.
- Ability to function well in a collaborative, team-oriented
- The use of discretion and the maintenance of high levels of
confidentiality are absolutely required.
EDUCATION/WORKING KNOWLEDGE/ EXPERIENCE REQUIREMENTS:
- Experience as a digital account supervisor, or social community
manager is preferred.
- Experience developing and executing successful digital marketing
plans across all digital channels is a must including social advertising.
- Proficient with Adobe Creative Suite.
- Experience with TripleSeat, Facebook Business Manager and Google
Analytics/DFA is a plus.
- Experience with video editing is preferred.
- Knowledge of online technology with particular focus in blogs,
social networks (including but not limited to Facebook, Instagram and Twitter),
mobile and other emerging platforms.
- Proficient with Microsoft Office - Word, Excel, PowerPoint.
- 2-4 years prior Marketing Experience.
job description is a summary of duties, which you as Creative and Digital
Marketing Assistant are expected to perform in your assignment. It is by no
means an all-inclusive list but is merely a broad guide to expected duties. As
an employee you should understand that a job description is neither complete
nor permanent; it can be modified at any time. Due to the cyclical nature of
the hospitality industry, employees may be required to work varying schedules
to reflect the business needs of the property. In addition, attendance at all
scheduled training sessions and meetings is required. Also, at the request of
management, any employee may be asked and expected to perform additional
duties, responsibilities, or projects without notice.
This company is an Equal Opportunity Employer.