Casino LP was recently acquired by a new ownership group and is undertaking a
transformation and modernization of its casino businesses located in Calgary
and Red Deer. We are an Alberta based, family-owned business looking to grow
our casino’s team. Our current locations include Cash Casino Calgary, Cash
Casino Red Deer and ACE Casino Calgary.
Plans are underway for construction of a brand-new casino facility
located at the Calgary International Airport.
In this exciting, interactive, and collaborative role,
the Guest Experience & Marketing Manager will develop and implement Cash
Casino's marketing strategy for the Calgary and Red Deer casino locations as
well as provide leadership to our Guest Experience team.
Cash and ACE Casinos are primed for
growth and needs a true leader who is not afraid to go beyond the scope of a
typical marketing role. If you thrive in a dynamic environment, love to interact
with clients and staff, and have a passion to be an integral part of an
inspired and motivated leadership team this is the opportunity for you.
Marketing Manager key responsibilities include:
the service standards of the marketing department to ensure standards are
met or exceeded;
current knowledge of promotions, events, products, and general information
relating to all facets of the business where there is guest interaction;
- Produces, communicates and manages a 12-month promotion and event calendar for
entertainment and promotions.
for social media marketing, liaising between department leads and the
company’s third-party graphic design company, posting advertisements
throughout the casino properties and managing digital signage within the
and organizes the development of business opportunities; builds
relationships with key clients, local business, organizations, and their
local community leaders’;
marketing promotions for the brand; proactively seek opportunities to improve and strengthen Cash Casino and ACE’s
brand communication through digital storytelling, contests, and other
metrics to ensure all marketing programs produce a positive return on
- Creates, posts,
and publishes compelling content on the company’s social media outlets and
website (primarily Facebook, Instagram, Google, etc.);
- Seeks out new
marketing resources, monitors trends and test out new social media outlets;
as the MC for special events and announces major promotions and prize
and provides feedback on the Loyalty Program.
Experience key responsibilities include:
that a high level of performance and customer service is maintained and
takes advantage of all opportunities to improve upon both:
with guests and staff to obtain feedback on service;
guest requests, concerns and expectations are addressed and fulfilled;
managing repeat requests by changing processes as needed.
strategies to improve processes, customer service, team morale and
in collaboration with team members to ensure participation in company
initiatives and effective communication occurs by receiving feedback about
events, promotions, customer experience, and operational challenges and
excellence in the casino’s overall customer experience program;
as the customer experience ambassador by providing outstanding customer
experience on the casino floor.
to improve the guest experience for all new, returning, guests and VIP
- Manages social
media engagement; develops communication templates and guidelines, and
monitors systems to ensure guidelines are being adhered to.
planning and monitoring marketing initiatives:
for drafting and managing marketing and guest services department budget;
appropriate approval for marketing initiatives before execution; works
with finance to track costs to date and against the approved budget;
department initiatives are coordinated with department and casino staff
and communicates internally to ensure that the team is knowledgeable of
all promotions and events;
department leads to develop the event and promotional marketing materials;
communication regarding upcoming events and marketing initiatives;
report and team management:
the labour budget and schedule of marketing and guest services direct
that policies and procedures are followed;
performance of direct reports including mentoring, training, appraising
performance, providing positive and corrective feedback, coaching, and
administering discipline; handles payroll and human resources issues for
guest services financial transactions, ensure paperwork is completed and
deposits are undertaken;
meetings with guest experience staff as applicable and communicates
issues, concerns and feedback to/from casino management.
Travel is required to Red Deer on a
bi-weekly basis. Maintaining a presence
at all locations is essential for role success.
- Minimum 5 years experience in Marketing, preferably in
the hospitality or entertainment industry.
diploma in Marketing, Graphic Design, or related field. A combination of
experience and education will be considered.
and experienced using online resources and social media outlets such as,
but not limited to, Facebook, Instagram, and Google Business.
communication skills with a desire to interact and speak frequently with
- Experience with
graphic design software is an asset, but not essential.
experience writing, editing and proofreading advertising content.
to strictly adhere to multiple deadlines and work well under pressure in
order to meet organizational goals.
using a computer and the MS Office Suite (MS Word, Publisher, PowerPoint,
Excel and SharePoint).
- Experience with
managing online marketing campaigns through Google My Business, Facebook
and Instagram advertising platforms is an asset.
- Experience with
updating website content on WordPress and Drupal based websites is an
- Excellent communicator;
both verbal and written.
leadership skills – able to direct and supervise staff.
- Demonstrates and
- Ability to
multi-task, organize workload and work under pressure.
- Excellent problem-solving
skills and ability to handle high-pressure situations.
innovative, and self-motivated.
- Proven to be detail-oriented,
reliable, punctual, efficient, and diligent in duties and responsibilities.
- Effective public
speaking skills and presence.
to work all shifts, weekends, holidays, and special events as needed.
This role requires a clear
criminal record check.
Competitive compensation will be
based on experience and education.
Compensation includes individual and family health, life insurance and
If you are interested in applying for this
opportunity, please send your resume with a cover letter to email@example.com , with the subject line “Guest Experience & Marketing Manager”.
To learn more, please visit our Cash Casino website at https://www.cashcasino.ca/ and Ace Casino website at https://acecasinos.ca/