Meetings & Events Sales Manager


The Event Sales Manager will report to the General Manager and be responsible for maximizing revenue with a focused approach on selling the Event Space and Halftime Sport Bar & Grill within the as well as additional spaces as assigned. This role will be and will be responsible for selling and booking events. Cold calling, virtual & face-to-face meetings, networking in the community and researching new events & existing in market events to utilize available space, will be required to achieve revenue goals.

The ideal candidate has working knowledge of the local Rocklin, Roseville event sales business as well as experience in working in the wedding industry with event planners, and direct corporate level decision makers. Key traits that are important for this role are the ability to prospect, build relationships, close business and being detailed orientated, multi-tasking while maintaining an aggressive sales approach, all in coordination with the process.


  • Develop strategies and business plans to maximize event sales
  • Prospect and cold call new business via networking, previous contacts, trade, publications, and date base companies
  • Meet or exceed annual sales goals
  • Conduct market research for new leads, and opportunities to enhance event experiences
  • Implement and demonstrate outbound sales efforts by using sales and service best practices, prospecting, networking, lead generation, data capture and personal database management
  • Build strong relationships and gain a deeper level of knowledge about potential customers, and the industry
  • Build relationships with outside vendors
  • Perform event-day responsibilities, including greeting client to build trust and maintain relationship
  • Provide weekly reports on sales activity, expenses, and pacing for sales goals
  • Attend team and community events for purpose of maximizing sales opportunities
  • Proactively create opportunities for new business with existing customers
  • Work collaboratively with other internal departments including but not limited to F&B, Marketing, Finance, Legal, and Event operations dept.
  • Any other duties as assigned by management


  • Demonstrates a positive and personable attitude
  • Highly motivated with a desire to be successful
  • Ability to work independently and as part of a team towards achieving department and company goals
  • Strong organizational and time-management skills
  • High professionalism and business demeanor
  • Strong knowledge of corporate and social event industry; local knowledge and contacts a must
  • Able to work in a fast-paced environment and able to adapt quickly to change
  • Excellent oral and written communication as well as customer service and problem-solving skills
  • Proven ability to initiate high-level contracts of perspective customers with strong persuasion and negotiation skills to close sales
  • The ability to learn booking software programs
  • Must have the ability to navigate the event venues in order to conduct client site visits and escort potential customers on event experiences both on event days and non-event days
  • Lifting of 25lbs or more may be required
  • Must be available to work flexible hours including nights, weekends and holidays
  • Polished presentation skills with the ability to confidently react to situations in a timely and professional manner
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