Responsible for preparing performance measures and analysis for the marketing department, including marketing offers, event profit and loss and overall marketing program profitability.
In conjunction with the Database Marketing Manager, responsible for creating metrics to analyze marketing programs, department profit/loss metrics and overall profitability of the all marketing programs. Creates and runs standard operating reports on a daily/weekly/monthly basis, as necessary, as well as any ad hoc reporting that may be required. Provides any necessary financial analysis required by management. Assists with extracting lists for CRM efforts, both direct email, email marketing and other efforts as needed. Responds timely to data requests with accurate and complete information. Assists with pre- and post- analysis for the execution of events and promotions to aid in the development of customer offers, promotional programs, monthly marketing calendars and contingency offers. Analyzes the current strategy for effective customer segmentation and identification of appropriate demographic/geographic profiles to ensure business growth. Reviews data and identifies target markets, opportunities for business growth, customer acquisition, and competitive advantage and develops strategies and tactics to execute all of the above.
Maintains confidentiality of all related information and documentation. Ensures compliance with all regulatory controls and the Pennsylvania Gaming Control Board.
Must have strong Excel skills and a general understanding of all Microsoft applications. A general working knowledge of SQL preferred. Bachelor’s Degree required preferably in Finance, Marketing or IT. Casino Experience preferred. Strong organizational and communication skills are necessary with strong computer application skills. Must be able to qualify for and maintain licensure as required by Pennsylvania Gaming Control Board. Must have thorough knowledge of approved Responsible Gaming Program.
Valley Forge Casino Resort is an EEO employer - M/F/Vets/Disabled