Marketing Analyst

New Orleans, LA Full-time

The National WWII Museum is seeking a part data-geek/part strategist with an analytical curiosity and love of math to help strengthen the Museum’s marketing efforts through research, analysis, and data-driven insights and recommendations.

Under the supervision of the Associate Vice President of Marketing, the Marketing Analyst will oversee audience research efforts, measure multi-channel marketing campaign performance, develop analytics reports, analyze benchmark data, and fulfill other data-driven requests to improve marketing campaign strategies and ensure the Museum meets its objectives through paid, owned, and earned media.

Responsibilities:

  • Track, report, and analyze the performance of all marketing activities, including the Museum’s primary advertising campaign to drive visitation (in collaboration with agency partners) as well as in-house-managed specialized campaigns to promote educational programs, events, fundraising initiatives, specialty and tribute products, retail, group sales, private rentals, educational travel, entertainment, and other Museum activities.
  • Closely monitor Museum visitation data and key metrics for other programs to identify actionable trends and recommendations.
  • Develop and present reports on the performance of the Museum’s various multi-channel marketing campaigns in order to measure, analyze, and improve campaign strategy and tactics, with the ultimate goal to ensure the Museum meets its objectives.
  • Collaborate with the Associate Vice President of Marketing to oversee the Museum’s visitor/audience research studies.
  • Analyze the behavior of the Museum’s web and social media audiences to provide insights and recommendations to optimize the digital experience and increase online engagement.

Qualifications:

  • A minimum of four years of experience with multi-channel media analysis, marketing strategy, and/or data reporting.
  • Bachelor’s degree in marketing research, statistics, math, computer science, advertising, marketing, related field or equivalent experience.
  • Keen understanding of digital advertising, media performance metrics, and marketing attribution models.
  • Proficiency in Excel, PowerPoint, analytics software and data visualization tools (such as Google Analytics and other reporting platforms).
  • Excellent oral and written communication skills with keen attention to detail.
  • Proactive work style with ability to manage multiple projects, consistently meet deadlines, and find creative solutions to problems.
  • Terrific logical, rational, and critical thinker who is able to develop reports, identify data patterns, and communicate actionable insights.
  • Excellent interpersonal skills and ability to build positive, collaborative relationships at all levels of the organization and with agency partners and consultants.
  • Willingness to work a flexible schedule, as needed, that may extend outside of the typical 40-hour workweek, including weekends and evenings, to complete tasks and meet deadlines during high-demand periods.

 

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