Wachusett Brewing Company Sales Representative


The Account Manager is responsible for executing key on- and off-premises accounts by growing sales and market share through product distribution, display execution, and promotion within their assigned area. This position will concentrate on the Central Massachusetts geographic area and focus solely on the retail execution of the Wachusett Brewing Company portfolio account management. The Account Manager will spend approximately 90% of their time in retail execution. 


Retail Execution:

·         Call on existing account base within the area to obtain new distribution, execute promotional activity and increase market share

·         Solicit new business to increase volume/distribution/share within the assigned area

·         Identify retail opportunities and sell/execute against those opportunities

·         Ensure proper merchandising of products and point-of-sale materials within the area and according to our brand standards

·         Generate sales by maintaining/increasing shelf facings and positioning

·         Merchandise and service accounts according to brand standards including our Q/A measures- clean POS, rotate stock, check code dates, packaging repair/replacement, etc.

·         Coordinate events and promotions to deliver greater brand awareness and stimulate sales

·         Conduct staff education, beer tastings, and other events as needed

·         Execute monthly Account opportunities

·         On- and Off-Premise: securing displays, ensuring beer placement, checking quality and POS support

·         Provide feedback on what is working at retail and challenges

·         Accomplish sales goals per our Skill Selling Techniques and Minimum Performance Standards

·         Coordinate and conduct team sales with the wholesaler

·         Provide exceptional service to assigned accounts to become their craft beer consultant

·         Sales Administration

·         Compile and submit reports on the assigned area and general market information to Sales Director and wholesaler

·         Some aspects of wholesaler management may be required based on business needs.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Education & Experience

·         Minimum of two (2) years of business to business sales experience preferred

·         Previous sales experience in the alcohol beverage industry is preferred

·         Minimum 2-year college degree or equivalent experience

·         Bachelor’s degree in Business or Marketing preferred


Knowledge, Skills & Abilities

·         Knowledge of state and federal liquor laws required

·         Demonstrated ability to consistently achieve company business plan goals; including volume, distribution, and profitability

·         Strong organization and time management skills

·         In-depth knowledge of WBC history, culture, and product

·         Ability to interface with various levels of management at both retail and wholesale

·         Excellent organizational, analytical, communication, and presentation skills

·         Excellent sales skills

·         Self-motivated and able to work with a limited amount of direction; ability to work both independently and within a team to accomplish goals


Physical Demands

The physical demands described here are representative of those that must be met by a team member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift 40-pound cases without assistance and maneuver 170- pound kegs safely and with proper body mechanics.   Regularly required to stand, walk, sit, talk, and listen. Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus.


·         Must have a valid Driver’s License with a driving record free of any major violations and alcohol-related violations in the last three years

·         Reside in the territory

·         Hours and days will vary according to business needs and will include nights and weekends

·         Travel (up to 90%) required, primarily to customer sites and required meetings

·         Selected candidate must pass a post-offer, pre-employment background check, and driver's license check


·         Competitive Salary, Bonus Plan, 401K, Health Insurance, Gas & Cell Allowance, Holidays, Sick Time, Paid Vacation, & of course---Beer!


Wachusett Brewing Company Inc is an EEO employer - M/F/Vets/Disabled
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