Marketing & Member Experience
We’re growing! As the Lehigh Valley’s largest credit union,
serving over 65,000 members and 1,000 companies, we’re looking for a
high-energy Marketing & Member
Experience Support Coordinator.
The Marketing & MX Support
Coordinator integrates product, marketing, promotional, and member experience
initiatives throughout all MX programs, processes and initiatives to optimize
growth and performance opportunities. This key position works closely and
collaboratively with key stakeholders, product owners and subject matter
experts to ensure marketing campaigns and member experience optimization
initiatives are clearly communicated and executed through all channels. The
Marketing & MX Support Coordinator supports the Marketing and Member
Experience teams, ensuring continuous and seamless integration of all
initiatives as well as managing growth/sales performance and member
satisfaction (NPS) systems, processes and measurement.
On a day-to-day basis, the Marketing
& MX Support Coordinator will coordinate marketing, member experience,
business development, and corporate social responsibility initiatives,
including, but not limited to assisting with marketing programs, training
programs, financial wellness programs (including seminars), business
development support, goal and incentive tracking, monthly MCIF processes, youth
programs, promotional campaigns and special events.
The ideal candidate is highly
organized, collaborative, resourceful, exhibits strong project management
skills and can handle a multitude of tasks simultaneously. In addition, this
role demands a high priority and passion for delivering exceptional service and
championing marketing and member experience initiatives throughout the
organization and at various levels.
Assist with monthly MCIF processes
Coordinate marketing systems and data
§ Routinely visit Financial Centers to conduct marketing audits
First Commonwealth’s youth programs
Maintain the credit union’s “do not
mail” and “do not email” lists
Maintain and update rates and promotions
on the website and intranet
Marketing Request Ticket System
with the coordination of email marketing campaigns, including analysis
inventory of First Commonwealth marketing materials and fill requested orders
with promotional campaigns, member events and member seminars
and manage sales and MX administration
§ Develop and execute sprint campaigns for the Financial Centers
§ Integrate marketing programs into Contact Center systems
§ Process monthly performance reports
with internal staff to develop and distribute monthly campaign/sales sheets to
with employee engagement initiatives
§ Coordinate bilingual/language resources as needed.
and maintain a high level of understanding of all credit union products,
services, delivery methods and related procedures.
§ Support the Marketing, Member Experience and
Business Development teams in obtaining strategic initiatives and performing
other duties as assigned
§ Actively demonstrates
the core values of First Commonwealth Federal Credit Union: Honesty,
Innovation, Generosity, Humility, Excellence, Respect (HIGHER)
Two-year degree, completion of
specialized study or relevant experience in a marketing, member experience or
sales administration role.
2-3 years’ experience in marketing,
retail or business development in the financial services industry.
Demonstrated ability to maintain MCIF.
Experience with developing, implementing
and tracking sales campaigns and incentives.
Proficiency with Microsoft Word and
Proficiency in MS Office, Internet and
5+ years’ experience in the financial
Bachelor’s degree in marketing,
communications, sales administration or related field.
Bilingual skills preferred.