Marketing & Member Experience Support Coordinator

Marketing & Member Experience Support Coordinator

We’re growing! As the Lehigh Valley’s largest credit union, serving over 65,000 members and 1,000 companies, we’re looking for a high-energy Marketing & Member Experience Support Coordinator.

The Marketing & MX Support Coordinator integrates product, marketing, promotional, and member experience initiatives throughout all MX programs, processes and initiatives to optimize growth and performance opportunities. This key position works closely and collaboratively with key stakeholders, product owners and subject matter experts to ensure marketing campaigns and member experience optimization initiatives are clearly communicated and executed through all channels. The Marketing & MX Support Coordinator supports the Marketing and Member Experience teams, ensuring continuous and seamless integration of all initiatives as well as managing growth/sales performance and member satisfaction (NPS) systems, processes and measurement.

On a day-to-day basis, the Marketing & MX Support Coordinator will coordinate marketing, member experience, business development, and corporate social responsibility initiatives, including, but not limited to assisting with marketing programs, training programs, financial wellness programs (including seminars), business development support, goal and incentive tracking, monthly MCIF processes, youth programs, promotional campaigns and special events.

The ideal candidate is highly organized, collaborative, resourceful, exhibits strong project management skills and can handle a multitude of tasks simultaneously. In addition, this role demands a high priority and passion for delivering exceptional service and championing marketing and member experience initiatives throughout the organization and at various levels.

Essential duties include:

§   Assist with monthly MCIF processes

§   Coordinate marketing systems and data

§  Routinely visit Financial Centers to conduct marketing audits

§  Coordinate First Commonwealth’s youth programs

§   Maintain the credit union’s “do not mail” and “do not email” lists

§   Maintain and update rates and promotions on the website and intranet

§  Coordinates Marketing Request Ticket System

§  Assist with the coordination of email marketing campaigns, including analysis

§  Maintain inventory of First Commonwealth marketing materials and fill requested orders

§  Assist with promotional campaigns, member events and member seminars

§  Optimize and manage sales and MX administration

§  Develop and execute sprint campaigns for the Financial Centers

§  Integrate marketing programs into Contact Center systems

§  Process monthly performance reports

§  Coordinate with internal staff to develop and distribute monthly campaign/sales sheets to MX teams

§  Assist with employee engagement initiatives

§  Support employee onboarding

§  Coordinate bilingual/language resources as needed.

§  Develop and maintain a high level of understanding of all credit union products, services, delivery methods and related procedures.

§  Support the Marketing, Member Experience and Business Development teams in obtaining strategic initiatives and performing other duties as assigned

§  Actively demonstrates the core values of First Commonwealth Federal Credit Union: Honesty, Innovation, Generosity, Humility, Excellence, Respect (HIGHER)


¨       Two-year degree, completion of specialized study or relevant experience in a marketing, member experience or sales administration role.

¨       2-3 years’ experience in marketing, retail or business development in the financial services industry.

¨       Demonstrated ability to maintain MCIF.

¨       Experience with developing, implementing and tracking sales campaigns and incentives.

¨       Proficiency with Microsoft Word and Microsoft Excel.

¨       Proficiency in MS Office, Internet and Email.


¨       5+ years’ experience in the financial services industry.

¨       Bachelor’s degree in marketing, communications, sales administration or related field.

¨       Bilingual skills preferred.



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