MBA Intern | Marketing (Digital) | May - August 2022

TEALEAVES Vancouver, BC
Share:

What is our story?


TEALEAVES is the brand of choice for five-star hotels and Michelin chefs worldwide and evolving into an iconic, immersive consumer brand.


With a mission to use tea as a vessel to blend ingredients, people, and ideas together for a better world - TEALEAVES works beyond the teacup on social impact projects that lead to global solutions.


We are a diverse collective of design-centric colleagues intent on making a difference - working on intractable problems ranging from biodiversity loss to inclusive design.


Beyond “CSR” - Towards Real Impact


Discover how we have committed to our mission through our pro-bono projects with advocates, academics and non-profits:


  • Nature x Design Virtual Festival featuring our friends at Ellen MacArthur Foundation, Microsoft, The Outlaw Ocean, NSCAD, RISD, OCAD, Yale School for the Environment, Cornell, World Biodiversity Forum.  https://naturexdesign.tealeaves.com/topics/ 

  • In Good Taste Documentary on Positive Behavior Change Design with UN’s FAO, John Hopkins School of Public Health, Harvard School of Public Health, Ellen MacArthur Foundation, Yale, Cornell.  https://naturexdesign.tealeaves.com/taste/ 

Culture


This is the place to be if you are highly ambitious and passionate. TEALEAVES is the place for those who desire an outstanding and meaningful career.


Associates and Interns enter a fast-paced, diverse, and entrepreneurial environment with a steep intellectual learning curve. You will be engaged to identify and analyze opportunities, articulate reasoned opinions, and execute complex strategic plans.  


Join a community of empathetic, intelligent, innovative thinkers who will be the next generation of leaders, intellectuals and social advocates. You will be mentored, trained and taught the rigorous mindset requisite to achieving audacious goals - to derive positive outcomes for the world.


What can I expect as a TEALEAVES alumni?


Our Associates and Interns are smart, creative and most importantly, keen to change the world for the better.  These colleagues and our collaboration partners will bolster your network and provide you with meaningful, valuable relationships over the decades to come - with reach into a plethora of prestigious institutions.  


Role Description


You will be reporting to Marketing, Brand and Strategy to propel the consumer expansion through innovative marketing strategies. You will partner closely with Brand, Creative, Supply Chain, and B2C departments to ideate/iterate the Customer Journey driving customer growth.


Responsibilities

  • Elevate the B2C experience, positioning TEALEAVES as a world-class online retailer across our e-commerce and digital platform experiences

  • Develop a cross-channel road-map to establish annual and seasonal plans 

  • Lead end-to-end strategy on different marketing channels (strategy, planning, execution, budgeting, analysis, and optimization), including email, paid advertising & social  media, affiliate, content, and more

  • Support ROI & performance reporting, with emphasis on successes, trends, failures, and opportunities

  • Inform influencer and media & PR strategy 

  • Develop close collaboration with internal and external partners to ensure delivery and implementation of creative ideas that are on-brand and innovative

  • Engage our customer throughout the CX through marketing at all stages and segments

  • Develop CRM and loyalty programs to test, iterate and adopt best practices to improve customer experience and drive growth

We are looking for...


  • A track record of success in consumer marketing (preferably in luxury)

  • Passion around growth and a bias for action

  • High level of comfort with testing approaches including A/B tests and incrementality tests

  • Strong understanding of performance marketing metrics, such as CPM, LTV, CPC

  • Demonstrated ability to think strategically, and explain rationale in a business sense

  • Flexibility, ability to adapt quickly to new information and data while managing multiple projects and priorities

  • Persistence, resilience, and hustle - proactiveness to move project forward in a fast-paced and ambiguous environment

  • Effective, efficient and empathetic leadership

  • Tech stack:  Google Analytics, Google Tag Manager, Google Data Studio, Tableau, SQL

  • Proven track record of strong quantitative & analytical skills, with demonstrated ability to derive insights from data

  • A commitment to operational efficiency and effectiveness, working to streamline processes to improve ROI

You will stand out if you have...

  • Emotional intelligence - a high level of self-awareness and introspection

  • Intellectual curiosity - creative and innovative conceptual thinking which stems from a plethora of disparate interests

  • An engaging, courteous style

  • An appreciation for the world of culinary, and sustainable luxury brands

  • A desire to create social impact

  • Values in inclusivity and collaboration, appreciating diversity 

  • Excellent quantitative & analytical skills

  • A genuine love for brands and design

Requirements


4 - 6 years of applicable work experience


Enrolled in Graduate Degree (MBA or equivalent)


Compensation


Competitive base salary


(more tea than you can possibly drink)


Start Date


Summer 2022 (May - August)


Location


Vancouver (Westside), BC 

*note that the position likely will  be virtual (work from home) pending Covid-19

 

Equity and Employment


TEALEAVES is committed to equity and to creating an inclusive workplace culture.  All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other factors prohibited by law.


OR
 
By clicking the button, I agree to the GetHired Terms of Service
GetHired.com member? Login to Apply