Brand Manager

This is a remote role Full-time $85000.00-$115000.00/year

Hydrofarm is a leading distributor and manufacturer of hydroponics equipment and supplies for controlled environment agriculture, including high intensity grow lights, climate control solutions, and growing media, as well as a broad portfolio of innovative and proprietary branded products.

For over 40 years, Hydrofarm has helped growers make growing easier and more productive. And while we have been around for over four decades, we’re not done yet! We continue to grow and expand our operations - bringing the best talent and capabilities to keep pace with our aspirations in the market.

Our mission is to empower growers, farmers and cultivators with products that enable greater quality, efficiency, consistency, and speed in their grow projects.

We are currently building our Brand Management team and looking for great talent to join us.

The Brand Manager is a key member of the Marketing department, responsible for developing brand positioning, co-developing brand objectives, establishing strategies, promoting brand growth and expansion, implementing brand plans, and using available data to drive volume and profitability. The Brand Manager will dive deep to understand the target customer and consumer of our products and develop marketing tactics and messaging that will resonate and drive brand engagement and equity. 

Brand activities will be developed to align with the company’s strategic pillars, as well as the overall Marketing plan.  The Brand Manager owns the brand P&L and will have revenue, profit, and investment goals. 

Primary Responsibilities

Leads the development and execution of brand objectives & strategies for US

Partners with broader marketing team, cross functional business partners and agencies to develop and execute brand positioning and marketing tactics.

Leads brand planning, tracking, and reporting on a day-to-day basis.

Plans and executes all  marketing efforts, including digital,  social media and website presence.

Provides input to Product Development and Category Management on Innovation pipeline development; leads new product commercialization projects for their respective brand.

 Analyzes and has deep understanding of competitive brands and industry trends.

Functional Understanding of

·       Marketing

·       Product Development/ R&D

·       Innovation

·       Trade/ Channels Management

·       Financial Management, including P&L development


Required Skills

·       The ideal candidate will thrive in a dynamic, cross-functional, entrepreneurial environment.

·       Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.

·       Strong communication skills to keep other functional areas apprised of and engaged in brand initiatives.

·       Practical sales knowledge.

·       A high level of creativity and innovation.

·       Experience using various social media platforms.

·       Aptitude for problem solving/quick learning in new industry.

·       Positive attitude and high level of energy

Education/ Experience

·       BA/BS in Business, Marketing, or comparable field degree

·       MBA or equivalent preferred, but not required

·       4+ years of experience managing a brand or product line business

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice

Hydrofarm is an Equal Opportunity Employer and does not discriminate on the basis of actual or perceived race, color, national origin , ancestry, sex (which includes pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, religious creed, disability, genetic information, age, marital status, sexual orientation, military and veteran status, denial of family and medical care leave, or any other characteristic protected by federal, state or local law.

The Company will endeavor to make a reasonable accommodation to the known physical or mental limitations of qualified employees with disabilities unless the accommodation would impose an undue hardship on the operation of our business. 

Please visit our careers page to see more job opportunities.

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