FUNCTION: The Marketing Research Analyst performs various research, analytical, creative, administrative and
clerical duties in support of the research and public relations functions in
the Marketing Department.
GENERAL DUTIES AND RESPONSIBILITIES:
and utilize QNB Bank’s MCIF System to include:
Work with data
interfaces with various data sources/systems to ensure integrity of marketing
customer information files
profiling, list generation and production
data for validation and assist in forecasting trends
g) Data backup
Manage the processing
and fulfillment of community support requests and sponsorship advertising.
satisfaction survey database to include survey generation, data input and
customer mailings by utilizing Word, MCIF, CRM, and vendor resources.
maintain survey/promotion tracking spreadsheets using Excel and MCIF.
recommend purchase of premium items. Manage the inventory and facilitate the
distribution of specialty/premium items.
report bank information for product/service referrals, incentive payments, and
reconcilement of Marketing GLs and budget reporting.
project, invoice, and various other marketing files.
external and internal correspondence.
additional job-related responsibilities as requested.
process and reconcile Casual for a Cause account
REQUIRED TRAINING, EXPERIENCE AND EDUCATION:
knowledge of Bank MCIF and CRM platforms.
knowledge of software applications including Adobe Creative Suite, Microsoft Office
analyze data and present it in a clear and concise manner.
skills to represent the Bank in a positive manner when dealing with internal
and external customers.
Able to lift
and maneuver 25 pounds.
6) A high school diploma or