Senior Portfolio Manager

Overview:

We are seeking a highly skilled and strategic Senior Portfolio Manager to oversee and manage a diverse portfolio of cannabis brands. This individual will be responsible for optimizing brand performance, developing growth strategies, and ensuring brand alignment with market trends and consumer demand.

Key Responsibilities:

Brand Portfolio Strategy & Management

• Develop and execute a strategic roadmap for managing multiple cannabis brands, ensuring market differentiation and profitability.
• Oversee brand positioning, pricing, and marketing strategies across all product formats.
• Align brand strategies with overall company goals, ensuring synergy across the portfolio.

Consumer Research & Market Insights

• Conduct in-depth consumer research to understand preferences, behaviors, and purchasing drivers within the cannabis industry.
• Utilize surveys, focus groups, and data analytics to gather insights and identify opportunities for brand differentiation.
• Translate research findings into actionable strategies to enhance brand positioning, messaging, and product development.
• Monitor industry trends, competitive landscape, and market dynamics to inform strategic decision-making.

Sales & Revenue Growth

• Collaborate with sales teams to optimize retail and distribution strategies for each brand.
• Develop promotional strategies, campaigns, and partnerships to drive consumer engagement.
• Work with internal and external teams to ensure product availability, pricing competitiveness, and revenue growth.

Brand Marketing & Consumer Engagement

• Oversee brand messaging and packaging initiatives to enhance consumer awareness.
• Lead communications strategies for all brands; specifically digital and social media strategies to drive brand loyalty and engagement.
• Identify and execute brand collaborations, influencer partnerships, and experiential marketing activations.

Regulatory & Compliance Management

• Ensure all brand marketing and product positioning adhere to cannabis regulations in various markets.
• Work closely with compliance teams to navigate marketing restrictions and labeling guidelines.
• Stay informed about evolving cannabis regulations and industry best practices.

Cross-Functional Leadership

• Collaborate with product development, marketing, sales, and retail teams to execute brand initiatives.
• Provide leadership and mentorship to brand managers and marketing teams.
• Present brand performance reports and strategic recommendations to senior leadership and investors.

Qualifications & Experience:

• Bachelor's or Master’s degree in Marketing, Business, Brand Management, or a related field.
• 7+ years of experience in brand management, portfolio management, or marketing (cannabis, CPG, or luxury/lifestyle brand experience preferred).
• Proven track record of successfully managing multiple brands and driving revenue growth.
• Strong knowledge of consumer trends, digital marketing, and retail strategies.
• Ability to navigate complex regulatory environments and market challenges.
• Excellent analytical, leadership, and communication skills.

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